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Hacking your Personal Brand out of the social media jungle BY CASEY MILLER

Hacking your Personal Brand out of the social media jungle BY CASEY MILLER Presented at 2014 Young Professionals Summit 10.2014. Who the heck am I anyway, and why should you care? Ruggedly handsome Casey Miller 25 years in branding and advertising Past 15 years exclusively digital

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Hacking your Personal Brand out of the social media jungle BY CASEY MILLER

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  1. Hacking your Personal Brand out of the social media jungle BY CASEY MILLER Presented at 2014 Young Professionals Summit 10.2014

  2. Who the heck am I anyway, and why should you care? • Ruggedly handsome Casey Miller • 25 years in branding and advertising • Past 15 years exclusively digital • Leadership Dallas Class of 2013 • Neiman Marcus, Southwest Airlines, Diet Coke • Agency side and corporate marketing side • Rockfish Interactive

  3. What’s in it for you • Get an accurate snapshot of your Personal Brand online • Begin organizing and prioritizing your Personal Brand online • Use the worksheet to build your Personal Brand Pillars, Personal Brand Statement and Personal Elevator Pitch • Create an informal publishing plan for when, where, and what you post to build your Personal Brand

  4. A fewground rules • No cell phones • No tablets • No kidding • Ask questions • Use your safe word • Relax! There will be handouts

  5. Exactly what ISa Personal Brand, anyway? DIEING IS EASY LIVING IS HARD

  6. It’s one big, weird mix • Personal AND professional • Perceived AND factual • Online AND in person • Past AND present • At its best: Accurate expression of personal and professional values, strengths, experience and goals • Travels with you

  7. Pops didn’t need any fancy-pants “Personal Brand.” Why do I? • Passive assumption vs. active management • Valuable toolkit • Experience • Reputation • Growth

  8. Like it or not, yours is already out there

  9. Like it or not, yours is already out there

  10. Social media: The ultimate frenemy • No separation of personal and professional online • Posting removes privacy and ownership • Expect it to live online: FOREVER • Good news: Clean up and management tips, later

  11. Pop quiz! QUICK: Who is your ultimate dream boss? Why do you want to work for him or her?

  12. Let’s build you akick-ass Personal Brand LEDGENDS LIVE ON

  13. A great foundation in 1-2-3 • Three valuable tools from the world of brand advertising • Brand Pillars • Brand Statement • Elevator Pitch • No worries: Handy worksheet for you

  14. A great foundation in 1-2-3

  15. STEP 1: Define your Brand Pillars • No more than 6 guiding values/principles/ideas • Goal: Capture what guides your integrity and fuels your passion • Big picture and long term: Travels with you • Reality checker • Touchstone for big decisions • Put some thought into it

  16. STEP 1 example: My Brand Pillars • Creativity • Innovation • Equality • Transparency • Collaboration • Humor

  17. Pop quiz! QUICK: What’s your favorite brand? Describe it in 3 words

  18. STEP 2: Write your Personal Brand Statement • Think big! • Goal: Define your hopes and goals for professional and personal growth • Mid range: Framework for 5 to 10 years • Based on your Pillars • Aspirational and forward focused • ONE paragraph only

  19. STEP 2 example: Personal Brand Statement • “I want to use my entrepreneurial stamina and focused fashion experience to drive bottom line growth, inspire my employees to achieve more, and cultivate mutually profitable business relationships. I want to generate shared success built on respect, loyalty and collaboration. I want to lead at a company that invests in me by stimulating my creative thinking.”

  20. Pop quiz! SHOW OF HANDS: Who has stalked a date or business acquaintance online before meeting? Be honest!

  21. Now, for yourPersonal Elevator Pitch BELIEVE THE IMPOSSBILE

  22. STEP 3: Write a Personal Elevator Pitch • You have 30 seconds to convince [Dream Boss] to hire you • Goal: Capture qualities, experience, skills and goals • Short term: Your next career step • Framed by Pillars and Brand Statement • Evolves as your career does; update frequently • 30-45 seconds MAXIMUM

  23. STEP 3 example: Personal Elevator Pitch • “I’m Frank Jones and my passion is helping talented people find the right job, sooner, through personalized executive search. For nine years, I’ve managed my own firm and prepared thousands of executives for smarter job searches with coaching programs, recruiting events and online advice. For the past three years I’ve created, tested and implemented customized search plans based on learning styles, goals and personality traits.”

  24. Pop quiz! QUICK: You just got laid off! What’s your Plan B?

  25. Let’s talk onlinedamage control NEVER IS AM AWEFULLY LONG TIME

  26. Google yourself … vigorously • Main search engines: Google, Yahoo, Bing • Review your most-used social channels • What’s the collateral damage? • Copy URLs; punch list of immediate fixes • If it’s truly horrible, delete the account(s)

  27. LinkedIn: Is yours dead or alive? • Outdated and incomplete profiles: worse than useless • Not the place to fudge facts • Tons of networking resources: businesses, industry groups, leaders • Excellent FREE job hunting

  28. Lucky y’all: Another handy handout

  29. Doing your homework • Online damage control • Fixing your Facebook • Bringing your LinkedIn back to life • Tips for privacy and security settings • Then, the fun stuff

  30. Growing yourPersonal Brand online I WOULD RATHER DIE STANDING THEN LIVE ON MY KNEES

  31. Network and brand yourself online • After damage control and maintenance • COMMIT to 1-2 online channels • PUBLISH twice a week; tips in handout • CLOSE old or incomplete channels • MAINTAIN an updated digital resume • UPDATE your resume/experience once a quarter • REVISIT your brand 1-2-3 once a year

  32. Use your brand superpowers for good • DON’T waste time or energy networking with jerks • ENDORSE frugally and wisely • FIND groups where you can learn and grow • FIND a cause and get involved, now • PICK the brains of wise colleagues

  33. Your ultimate goals • A lively, engaging Personal Brand that supports your career goals • An evolving, growing network you can contribute to and learn from • Rewarding contributions to the greater good

  34. Let’s talk Q&A (pending time!) BEATIFUL DISASTER

  35. Download those handouts, y’all • PDFs on the YP website • Worksheet: Building yourself a kick-ass Personal Brand • Tip sheet: Social media damage control, care and maintenance

  36. Call me, y’all • Happy to meet individually or with groups • Branding for start-ups and businesses • I like breakfast and lunch; I LOVE happy hour • casey.caseymiller@gmail.com • LinkedIn.com/in/caseymillergenius • My business cards are awesome!

  37. You’ve beena great audience!Well, most of you anyway. THIS TO SHALL PASS

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