1 / 34

The PLSD Story… Venturing into the Social Media Jungle

The PLSD Story… Venturing into the Social Media Jungle. Annette Eyman Communications Director Papillion-La Vista School District. www.twitter.com/plvschooldist www.facebook.com/papillionlavistaschooldistrict. What animal represents your view of social media?.

wyman
Download Presentation

The PLSD Story… Venturing into the Social Media Jungle

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The PLSD Story…Venturing into the Social Media Jungle Annette Eyman Communications Director Papillion-La Vista School District www.twitter.com/plvschooldist www.facebook.com/papillionlavistaschooldistrict

  2. What animal represents your view of social media?

  3. What do you want out of this session?

  4. Agenda • Are you ready to enter the jungle? • Where do you start? • What should you do? • How do you do it? • How do you know if it’s working?

  5. Is Your District Ready? • Climate of your district • Internal & external • Superintendent and Board support • What guidelines are in place? • Is there a communication need? • Can it be a valuable communication tool?

  6. Is Your Classroom Ready? • Principal Support • District Policy/Procedure • Communication Need

  7. Where do you start? • Start with a plan • Do you want a committee? • Looked at current district procedures/policy • Filtering- staff and students • Professionalism • Changed directory information policy to include social media

  8. Where do you start? • Developed guidelines • Fan page vs. groups • Social Media guidelines • Facebook guidelines • Rules of engagement • Response guidelines

  9. What should you do? • Develop a plan • Communication • Training • Marketing • Pick a tool that meets your needs • Know your demographics • Start manageable • Think about… • District • School • Classroom

  10. How do you do it? • Find an expert • If you are not currently using, start now • Work your plan • Long range – email address, monitoring • What is the end result? • Content

  11. Ideas • Created district e-mail addresses for social media • Used this to create account • Monitoring – forward to our e-mail accounts • Communications department Update/Maintain • Linked Facebook and Twitter Pages - update in one place

  12. District Pages Content • Include…. • School Board information • Upcoming events for the district (parent series) • District news stories • Update on any issues (boundary changes) • School closings • Photos taken at events • Educational activities- summer and winter breaks • Daily secondary sports activities www.facebook.com/PapillionLaVistaSchoolDistrict www.Twitter.com/plvschooldist

  13. School Pages Content • Include… • Upcoming school events • Parent reminders • Information from newsletter • News stories about school • School cancellations • Curriculum information • Photos from activities

  14. Teacher/Classroom/Clubs • Teacher/Classroom Pages • Set up as groups • Security so group is closed • Content • Classroom learning and activities • Photos • School-wide reminders • Clubs/Organizations • Groups vs. fan pages depending on type of group • Information about club meetings and upcoming activities

  15. How do you know if its working? • How will you evaluate that social media is working in your district? • Is it a percentage? • A certain number of followers? • What goals will you set for measurement?

  16. Evaluation • Monthly principal meetings • Communication advisory group • Parent and staff surveys • 75% Elem parents have FB 48% Didn’t know • 68% Sec parents have FB 51% Didn’t know • Steady growth in numbers • Currently over 2,500 followers at District Level • Over 10,500 District wide

  17. Success Stories • Superintendent postings • Social butterfly awards • Parent interest - There is a market! • Educational posts • School connections for parents • Connections with high school students • Where are we Wednesdays

  18. Lessons Learned • Ongoing training • Hesitation from senior principals and central office administrators • Regular posts including pictures • Planning never ends

  19. Next Steps • Training and communication of procedures • Focus on teacher/classroom Facebook groups • Adjust focus for postings • Based on parent survey data • Continue marketing efforts • Trademark logos • More video • Better use of analytics • Ever changing

  20. One stop shop • Parent and Community App

  21. Questions???

  22. Annette Eyman 402-537-6209 aeyman@paplv.org

  23. Research Stats • 900 million Facebook users • Over half Facebook users access on mobile device • Twitter 500 million active users • Over 800 million unique users visit YouTube each month

More Related