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Parts of a Print Advertisement

Parts of a Print Advertisement. Q.O.D. 3/4/14. Identify the advantages & disadvantages of each type of advertisement. Print Advertisements. Newspaper Magazine Billboards Transit Ads (buses, bus stations, trucks). Parts of a Print Ad. Headline Illustration Body Copy Tagline

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Parts of a Print Advertisement

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  1. Parts of a Print Advertisement

  2. Q.O.D.3/4/14 • Identify the advantages & disadvantages of each type of advertisement.

  3. Print Advertisements • Newspaper • Magazine • Billboards • Transit Ads (buses, bus stations, trucks)

  4. Parts of a Print Ad • Headline • Illustration • Body Copy • Tagline • Company Details

  5. Headline • A strong statement which includes the major selling point • Must grab readers’ attention • Must be short (no more than 7 words) • Example: “EAT MOR CHIKIN”

  6. ILLUSTRATION • Reinforces the headline • Shows how product works or what it looks like • Grabs attention of reader • Example: Chick-Fil-A Cows

  7. Body Copy • Text that persuades the reader to buy your product • Must be interesting • Must tell the reader something that he/she wants to know

  8. Tag Line • Summarizes your product or the philosophy of your company • It should encourage the reader to act (find out more about the company)

  9. Company Details • Name • Address • Telephone numbers • Email address • Logo

  10. AIDA • An ad only has a few seconds to influence someone, so a good ad uses the following formula: • A- Attention: attracts attention of the customer • I- Interest: features, benefits, advantages • D- Desire: they want the product & it will satisfy their needs • A- Action- purchase

  11. Crap Ads • Clutter- too many words, images, small writing that is difficult to read • Jargon- long sentences and words the potential customer doesn’t understand • Facts & figures- no one wants boring stats, use minimum info to get people interested • LESS IS MORE

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