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Parts of a Print Advertisement

Parts of a Print Advertisement. Sports, Entertainment & Recreation Marketing To be used as a guide in completing Endorsement Assignment. What makes a good ad?. TRY THIS!. COME HERE!. BUY THIS!. Grabs attention Simple and easy to understand Shows product or benefits/features

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Parts of a Print Advertisement

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  1. Parts of a Print Advertisement Sports, Entertainment & Recreation Marketing To be used as a guide in completing Endorsement Assignment

  2. What makes a good ad? TRY THIS! COME HERE! BUY THIS! • Grabs attention • Simple and easy to understand • Shows product or benefits/features • Generates a call for action!

  3. Parts of a Print Advertisement Headlines Copy Illustrations Signatures Slogans

  4. Headline Saying that gets the reader’s attention, arouses their interest by producing a benefit, and leads them to read the rest of the ad Should identify a benefit and stress how it meets the customers’ needs Very brief

  5. Copy The selling message Expands on the info from the headline Written like a conversation Tell the who, what, when, where, why and how of your product Simple and Direct!!! Provides the Call to Action!

  6. Illustrations • Pictures or Drawings • Attract attention to the ad • Show the product and how it works • Portray the Images • Sports • Leisure • Convenience

  7. Signature The LOGO! Distinctive identification symbol for a business Helps create instant recognition for a company

  8. Slogan Catch phrase or small group of words used to identify a product Helps to create a distinct image for the company or product

  9. Headline Copy Signature Illustration

  10. Wrap-Up • Which media is the most expensive? • What is a downfall of newspapers? • What is SWAG? • What are the two forms of broadcast media? • The Parts of a Print Ad (what does each part do?) • Headline • Copy • Illustrations • Signature • Slogan

  11. Create a Print Ad DO NOW: After completely answering (in detail) questions 1-9 in your endorsement assignment, please complete your print advertisement (#10) using what you just learned by reading this PowerPoint. Once finished, please save your work in your student drive.

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