The path a product takes from producer or manufacturer to the final user or customer is called the: Product passageway C

1. The path a product takes from producer or manufacturer to the final user or customer is called the: • Product passageway • Channel of Distribution • Distribution intensity • Retail channel

2. The path a product takes from producer or manufacturer to the final user or customer is called the: • Channel of Distribution

3. What is the distribution considered when one or more intermediaries or middlemen are involved in a channel of distribution. • Direct • Selective • Indirect • Exclusive

4. What is the distribution considered when one or more intermediaries or middlemen are involved in a channel of distribution. • Indirect

5. Physical distribution is also known as: • Production • Storage • Logistics • Inventory Control

6. Physical distribution is also known as: • Logistics

7. What type of transportation is convenient and can facilitate rapid deliveries: • Rail • Air • Trucking • Water

8. What type of transportation is convenient and can facilitate rapid deliveries: • Trucking

9. What is a primary reason that businesses use intermediaries in the distribution process? • There are fewer costs involved when using an intermediary • Intermediaries often possess expertise that producers don’t have • The use of intermediaries is more challenging. • There are no risks involved

10. What is a primary reason that businesses use intermediaries in the distribution process? • Intermediaries often possess expertise that producers don’t have

11. Which of the following is a benefit of channels of distribution: • We can more easily obtain products from all over the world • Producers must spend more money • Retailers must spend more money • We spend more time looking for what we want

12. Which of the following is a benefit of channels of distribution: • We can more easily obtain products from all over the world

13. Where does the channel of distribution begin? • With the industrial user • With the ultimate consumer • With the producer • With the intermediary

14. Where does the channel of distribution begin? • With the producer

15. The Marketing Mix (4 P's) include: • A. Place, Price, Publicizing, Positioning • B. Price, Place, Promotion, Product • C. Product, Publicizing, Place, Price • D. Promotion, Product, Planning, Publicizing

16. The Marketing Mix (4 P's) include: • B. Price, Place, Promotion, Product

17. Deciding how, where, and to whom products need to be sold to reach the Consumer is called __________. A. Exchange B. Distribution C. Promotion D. Service

18. Deciding how, where, and to whom products need to be sold to reach the Consumer is called __________. B. Distribution

19. The Following is an Example of what Utility: "The company created a specification sheet on the box as a way to tell customers about its product." A. Price B. Information C. Benefit D. Possession

20. The Following is an Example of what Utility: "The company created a specification sheet on the box as a way to tell customers about its product." B. Information

21. A product that can be stored. Generally considered to be tangible. • A. Good • B. Possession • C. Time • D. Utility

22. A product that can be stored. Generally considered to be tangible. • A. Good

23. The Following is an Example of what Utility: "I am not able to make it to the store before it closes each day. Fortunately, I can make my purchases online with a bank card." • A. Good • B. Possession • C. Time • D. Utility

24. The Following is an Example of what Utility: "I am not able to make it to the store before it closes each day. Fortunately, I can make my purchases online with a bank card." • B. Possession

25. A product that cannot be stored. It is generally considered to be in-tangible. A. Exchange B. Distribution C. Promotion D. Service

26. A product that cannot be stored. It is generally considered to be in-tangible. D. Service

27. Concerning Behavioral Segmentation: Which rule is true for most businesses? A. As prices increase demand also rises. B. Marketing is a company’s highest cost. C. 80% of the sales are made by 20% of the customers. D. Very few decisions are driven by Marketing.

28. Concerning Behavioral Segmentation: Which rule is true for most businesses? C. 80% of the sales are made by 20% of the customers.

29. Activities that work together to get goods and services from producers to consumers A. Functions of Marketing B. Producers C. Financing D. Sales

30. Activities that work together to get goods and services from producers to consumers A. Functions of Marketing

31. Getting the money necessary to operate a business • A. Producers • B. Functions of Marketing • C. Financing • D. Sales

32. Getting the money necessary to operate a business • C. Financing

33. Getting information to make sound business decisions A. Functions of Management B. Goods C. Marketing Information Management D. Services

34. Getting information to make sound business decisions C. Marketing Information Management

35. Marketing adds Utility to products and services. • A. True • B. False

36. Marketing adds Utility to products and services. • A. True

37. The Following is an Example of what Utility: "I am planning a trip to Australia during winter break. It is now November and I can’t find a swimming suit." A. Good B. Possession C. Time D. Utility

38. The Following is an Example of what Utility: "I am planning a trip to Australia during winter break. It is now November and I can’t find a swimming suit." C. Time

39. What is the group that decides whether or not a business will survive? A. the consumers B. the owners or board of directors C. the government D. the competing businesses

40. What is the group that decides whether or not a business will survive? A. the consumers

41. Focus all marketing efforts on a specific group of customers. • A. Market Segmentation • B. Target Market • C. Customer Profile • D. Behavioral Segmentation

42. Focus all marketing efforts on a specific group of customers. • B. Target Market

43. Which of the four P’s of marketing effects the Location and Transportation of the product? A. Place B. Planning C. Pricing D. Promotion

44. Which of the four P’s of marketing effects the Location and Transportation of the product? A. Place

45. __________ are those people who actually use the product. • A. Psychographics • B. Consumers • C. Customers • D. Geographics

46. __________ are those people who actually use the product. • B. Consumers

47. The Following is an Example of what Utility: "I could either buy some pre-made brownies or buy the separate ingredients and make them myself." • D. Form

48. A combination of four strategies that management uses to market a product and achieve organizational goals. A. Marketing Mix B. Psychographics C. Customer Profile D. Marketing Concept

49. A combination of four strategies that management uses to market a product and achieve organizational goals. A. Marketing Mix

50. Segmentation based on personal characteristics. • A. Geographics • B. Customer Profile • C. Demographics • D. Market Segmentation