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1. Developing and implementing the 2010 FIFA World CupTM Research Agenda: Lessons and reflections
2. Key Pillars of the 2010 Business Plan
3. 2010 FIFA World Cup Research Audit March - July 2008
To present a landscape of 2010 research
To identify research gaps
To identify potential opportunities for collaborative research
To build towards a 2010 research framework, with indicators
Culminated in 2010 research workshop – 25 July 2008
4. 2010 FIFA World Cup Research Audit Significant amount of research undertaken
Across several themes
By a range of researchers
However,
Lack of coordination
Evidence of duplication
Research resource constraints
A range of indicators emerging
5.
6. 2010 FIFA World Cup Research Audit Key research projects
2010 communication research (NCP)
Event Impact Model (EIM)
2010 Legacy Indicator Framework (SACN)
Annual Longitudinal Survey (HSRC)
Financial modelling (Grant Thornton)
Case studies and perception studies (significant proportion of academic research)
7. Significance of 2010 Research Landscape Despite legacy imperatives no attempt to systematically track and examine legacy impacts
Research NB and valued but barriers
No FIFA Research Legacy
Develop key research indicators to guide:
Research to support
Partnerships
Allocation of resources
Develop 2010 research legacy
Despite OC interest project not carried forward
8. 2010 Research Agenda Workshop Follow-up workshop (4 Dec. 2009) after inaugural Sport Mega-events and Their Legacies Conference – www.sportmegaevents.co.za
Reinforced NB of systematically undertaking research
Opportunity to unpack whether trends from previous research discernible in 2010
Complement not duplicate research efforts
Given timeframes and lack of political will to allocate resources to implement coordinated research agenda, key priority areas highlighted
9. 2010 Research Agenda Priorities Economic
Ascertain economic impact in relation to current forecasts
top-down and bottom-up approaches
Tourist flows
Economic impacts and perceptions of local businesses
Projected vs. actual government spending
10. 2010 Research Agenda Priorities Social/ political
Pre and post resident surveys
BEE and SMME development and transformation
Organisational and management issues and legacies
Fan Park surveys
Media coverage and content analysis
11. 2010 Research Agenda Challenges Lack of government support
A number of different groups working in isolation
Lack of willingness to partner
Limited resources
Lack of appreciation for importance of research
12. Status Quo Completed questionnaires: Visitors
Residents: 400 in Cape Town and 200 in Durban (pre- and post-event)
Businesses: 100 in Cape Town and 100 in Durban (pre-and post-event
13. 2010 Research Agenda Reflections National/ international network of researchers
Methodology
Sampling
Translations
Partnerships with host cities/ regions
National and host city level impacts
14. Lessons Knowledge management critically important to inform future bidding and planning for mega-events in developing contexts
Willingness and commitment to undertake research
Partnerships and interdisciplinary capacity from a range of stakeholders essential
What is required:
Mobilise resources
Leverage buy-in
Adopt an integrated approach
PLAN FOR RESEARCH
15. Thank You