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Tourism School

Ming Chuan University School of Tourism. Tourism School. Tourism School Mission Statement Features Faculty & Staff Facilities & Activities Future Departments. Tourism School. Department of Tourism (3-year Program) 1968 (Associate of Arts) Department of Tourism (4-year Program)

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Tourism School

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  1. Ming Chuan UniversitySchoolof Tourism Tourism School

  2. Tourism School • Mission Statement • Features • Faculty & Staff • Facilities & Activities • Future • Departments

  3. Tourism School • Department of Tourism (3-year Program) • 1968 (Associate of Arts) • Department of Tourism (4-year Program) • 1990 (Bachelor of Business Administration) • School of Tourism • 2000 - First in Taiwan

  4. Tourism School • Graduate Program(Master’s Program) • 1 MBA • Full time program • Opened in 2001 in Tayouan • 2 EMBA • Taipei, opened in 2001 • Kinmen, opened in 2002

  5. Tourism School • Undergraduate Program ( Bachelor’s Program) • Freshman / Sophomore • Tourism School：6 class sections • Junior / Senior • Tourism Department：2 class sections • Leisure & Recreation Administration：2 class sections • Hospitality Management：2 class sections • Extension • 3 class sections

  6. Our Mission • Our mission is • To advance knowledge and educate students in tourism, leisure & recreation, hospitality, and other related areas of scholarship and professionalism that will best serve the tourism industries, the nation and the world in the 21st century； • To strengthen students in developing a sense of responsibility, team spirit, high ethical standards, and global village’ concept in their job and business.

  7. Our Features • About course design • Focus on theoretical education & practical training • Flexibility of undergraduate program • Enhancement of language abilities to match the trend of the global village • 400-hour internship program for practical working experience

  8. Our Features • About faculty • Encourage teachers to participate in study, research and publication; and hold academic seminars and special lectures to regularly cultivate our practice of academic research; • Enhance the relationship between academic field, related industry and government agencies.

  9. Faculties • Tourism School • Full-time Faculty: 17 • Part-time Faculty: 24 • Dr. Wu, Wu-Chung • Dean, Schoolof Tourism • Chair, Tourism Department • Associate Professor • Ph.D., University of Mississippi, U.S.A.

  10. Dr. Lee, Ye-Horng • Associate Professor, University of New Mexico, U.S.A • Chair, Leisure & Recreation Administration Dept. • Director, Tourism Program in Int’l College • Dr. Huang, Chun-Te • Associate Professor • Chair, Hospitality Management Department • Ph.D. in Management Science National Chiao Tung University

  11. Tourism-related Academic Fields • Dr. Wang, Ta-Ming • Associate Professor • National Taiwan Ocean University • Dr. Wu, Jone-Wen • Associate Professor • Chinese Culture University • Dr. Kuo, Nien-Te • Assistant Professor • Barry University, USA • Dr. Sung, Yung-Kun • Assistant Professor • Florida International University , USA

  12. Leisure, Recreation, Nature Resources, Sport-related Academic Fields • Dr. Yang, Jyh-Yih • Associate Professor • National Chung-Hsing University • Dr. Chen, Hui-Mei • Assistant Professor • National Taiwan University • Dr. Fang, Yen-Po • Assistant Professor • University of New Mexico, USA • Dr. Chang, Tzu-Ching • Assistant Professor • Michigan State University , USA

  13. Dr. Chiang, Wan-Erh • Associate Professor • National Central University • Dr. Cheng, Chien-Wei • Assistant Professor • Cornell University, USA • Dr.Chen, Chi-Ten • Assistant Professor • Iowa State University, USA • Dr. Lai, Hung-Sheng • Assistant Professor • Texas Tech University, USA • Dr. Hu, Shin-Hui • Assistant Professor • Ohio State University, USA • Dr. Lai, Pei-Chun • Assistant Professor • University of Strathclyde, UK

  14. Curriculum • Masters’ Programs • Research Method and statistics related courses • Quality and service management related courses • Leisure and recreation programming & planning • Thesis

  15. Curriculum • Freshmen/Sophomores • Introduction to tourism, recreation & hospitality-related industries • Introduction to management-related courses • Natural-resource related courses • Industry development, programming and plan

  16. Department Facilities • Ming Chuan Teaching Hotel • Travel Agency Center • Tourism Library • Travel Information Center • Food & Beverage Laboratory • Research Study Room • Electronic Presentation Room • Academic Conference • Research Seminar • Tutor Program • Hospitality Specialist Assoc. • Leisure Programmer Assoc. • Bartender Club • Tour Guide Club • Cheerleading/Sport Events Student Activities

  17. Our Future • To train new blood for Tourism with spirit and competitive advantage according to "12 Principles for Youth” • To infuse School of Tourism with the spirit of faculty research for heightening teaching quality • To integrate courses in the university curriculum into School of Tourism’s educational objectives

  18. Our Future • To spread the concept of life-long learning through promotion of recurrent education in Tourism, Hospitality and Recreation • To establish a Tourism, Hospitality, and Recreation Professional Human Resource Support Center • To establish School of Tourism as a classic learning organization

  19. Tourism Department

  20. Mission • Our mission is • To become the leader in tourism research and development • To strengthen theoretical education and practical training to foster a sense of responsibility, a passionate heart, and a high moral standard for the mid-level and high-level professionals who will provide excellent service to the public in the future

  21. Features • Professional licenses acquired (tour guide/tour leader) • Practical Travel Agency in cooperation with Lion Travel Agency • Tour Guide/Tour Leader Practical Project • with Executive Yuan of the ROC; Council of Labor Affairs; Bureau of Employment & Vocational Training

  22. Curriculum • Junior / Senior • Research Method & Data Analysis courses • Advanced management-related courses • Tourism Policy and Law-related courses • Courses in tourism-related fields • Theme Park, Entertainment, Transportation, MICE, etc.

  23. Future • For students • To work in travel agencies, airline companies, cruise companies, railway companies, & etc. • To pursue post-baccalaureate education • For department • To hire more doctoral-degree faculty members & industry leaders to train students • To hold periodical academic conferences • To publish “Tourism Journal” to foster research

  24. Leisure and Recreation Administration Department

  25. Mission • Our mission is • To enrich the quality of human life by expanding, applying, and disseminating the body of knowledge germane to leisure, recreation, park, sport, physical activity and their applied systems • To strengthen students with global presence, a sense of responsibility, team spirit, and high ethical standards in their job and business

  26. Features • Curriculum designed with international-orientation, full of variety • Integrated program • Emphasis on life education • Cultivation of students’ ethical and moral values • Balance of theoretical education and practical training

  27. Curriculum • Junior / Senior • Research method & data analysis-related courses • Management courses in different industries • Outdoors / water / commercial / small business recreation / physical / sport & etc. • Recreation industry development and programming • Industry policy & law

  28. Future • For Students • Graduate study in overseas/domestic programs in related disciplines • Employment in overseas/domestic theme parks, forest recreation areas, leisure planning consulting firms, clubs, resorts and public or private leisure agencies, etc..

  29. Future • For Department • Develop students’ moral and ethic values • Provide better environment for research, teaching, outreach & study • Enhance the relationship with alumni, government agencies and related industries. • Develop a positive and nationwide reputation for the department

  30. Hospitality Management Department

  31. Mission • Our mission is • Continuing to strive for the knowledge about hospitality management excellence through theory-based hospitality education and advancement of practical training • Preparing students with professionalism, a sense of responsibility, high ethical standards, team spirit, and broad worldview to serve national and international community

  32. Curriculum • Junior / Senior • Operations Management • Food and Beverage Management • Marketing Management • Financial Management • Human Resources Management • Property-Asset Management • Communication • Information Technology

  33. Features • Hospitality Journals and Trade Magazines • Texts, Courses, and Videos from National Restaurant Association (NRA) and American Hotel and Lodging Association (AH&LA, AH&MA) • World-class Fidelio Hotel Property Management System • Food & Beverage Laboratory • 12-room Teaching Hotel • 100-seat Restaurant with outside Catering

  34. Future • Establish Demo Teaching Kitchen • Hold professional certification from nation and international communities • Provide International Internship Program • Offer Hospitality Distance Learning Programs • Develop Hospitality Research and Development Center • Corporate with industry, universities and government agencies (domestic and international)

  35. Appreciate Your Attention Tourism School

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