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SAMHSA Publications Store

SAMHSA Publications Store. Taxonomy Tuesday Rich Morey March 29, 2011. SAMHSA Background. Supports State & local efforts to improve quality & availability of SA & MH treatment & prevention services Federal Grants to States and Community Orgs

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SAMHSA Publications Store

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  1. SAMHSA Publications Store Taxonomy Tuesday Rich Morey March 29, 2011

  2. SAMHSA Background • Supports State & local efforts to improve quality & availability of SA & MH treatment & prevention services • Federal Grants to States and Community Orgs • Drug and alcohol treatment & mental health services referral • Statistics on Drug Abuse & Mental Health

  3. Background Call Center (470K+ Inquiries) Publication Orders (13.3M shipped) Website (8M+ Web visits) Mailing List (60K email subs) Conferences (100+ exhibits)

  4. Store Video • http://www.youtube.com/watch?v=NE6Jak9xZtI

  5. Project Goals • Merge two legacy Web sites • Customer-centric focus • Improve delivery of content • Capture & Track data • Analyze and add intelligence • Build for future growth & flexibility

  6. Background Content Analysis KM System Requirements Criteria (Use Cases / Wireframes) Metric Analysis Web Site Design HTML Prototype User Analysis Web Site (Pre-Production) Personas Web Site Production Taxonomy End User Testing & Validation

  7. Taxonomy Joe Busch

  8. Publications Store http://Store.samhsa.gov http://store.samhsa.gov/developer http://tools.store.samhsa.gov/taxonomy/ API Example

  9. Publications Store • Web orders have increased by 40% • 72% conversion rate (shopping cart) • Rich data on what customers need • People are more easily finding what they’re looking for • Per visit orders & downloads are increasing • Nearly 12K pages to less than 3k

  10. Contact Info Rich Morey SAMHSA Office of Communications rich.morey@samhsa.hhs.gov 240-276-2131 store.samhsa.gov

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