1 / 38

ACM

ACM. SGB Meeting March 19, 2005 Chicago. Outline. General state Membership Finances Educational initiatives CSTA NCAA ED Council Brand awareness Council Offsite. Membership. Membership is growing Professional 59,900 60,000+ Student 20,700 20,000+ CSTA 1,400 2,000+.

rgullett
Download Presentation

ACM

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. ACM SGB Meeting March 19, 2005 Chicago

  2. Outline • General state • Membership • Finances • Educational initiatives • CSTA • NCAA • ED Council • Brand awareness • Council Offsite

  3. Membership • Membership is growing • Professional 59,900 60,000+ • Student 20,700 20,000+ • CSTA 1,400 2,000+

  4. Membership • Membership is growing • Professional 59,900 60,000+ • Student 20,700 20,000+ • CSTA 1,400 2,000+

  5. Financial Highlights • FY ’05 SIG Projection • Digital Library SIG distribution • Projection: $1,230,000

  6. SIGs - In Perspective • Notes: • DL distribution of $1.23M • Reduced SIG Allocation for 2nd year

  7. SIG Fund Balance

  8. Financial Highlights • DL Distribution in perspective $1,230K

  9. Financial Highlights • DL Distribution in perspective $1,430K

  10. Educational Activities CSTA NCAA ED Council

  11. CSTA • Computer Science Teachers Association • National organization for high school and middle school teachers of computer science • Goal: address a real crisis facing computer science in high schools • Immediate priorities • National standards for curriculum • Resources and professional development for teachers • Building a real community of CS educators • Engage the NCAA

  12. CSTA • Launch • January 1, 2005 • Membership: ~ 2,000 by June 30 • Activities • Reconnecting across ACM educational activities • Refinement of strategic plan • NSF proposal • Advisory Council

  13. Frances E Allen IBM Fellow Retired Phillip B. Gibbon: Principle Scientist, Intel Research Maria Klawe: Dean, Princeton Cathy Neuman: Cisco Networking Academy Greg Papadopoulos: Executive VP & CTO, Sun Debra J. Richardson: Dean, UC Irvine Eric Roberts: Stanford University Kevin Schofield: Strategy and Communications Microsoft Research Walt Jimenez: The College Board CSTA Advisory Council

  14. CSTA • Launch • January 1, 2005 • Membership: ~ 2,000 by June 30 • Activities • Refinement of strategic plan • NSF proposal • Advisory Council • NCAA

  15. NCAA • The issue • Computer science has been eliminated as a core course for meeting initial eligibility • Seriously negative message is going out to parents and students that “computer science doesn’t count” • Yet another example of the challenge to, and marginalization of, computer science at the high school level • Why would the NCAA do this? • Too many courses being put forward by high schools that were nothing more than computer skills • The problem • NCAA says they wanted to keep “real” computer science • Their implementation seems to eliminate all computer science

  16. NCAA • ACM and CSTA are challenging the NCAA • ED Board • SIGCSE • Letter to NCAA • Acknowledges the problem • Asks for an immediate reversal of the decision • Asks for an end to negative communication • Suggest standards: • AP computer science • ACM K-12 Guidelines • Offers to help

  17. NCAA • Endorsements • Computer Science Teachers Association • The College Board • Computing Research Association • National Center for Women and Technology • Bill Wulf, President, National Academy of Engineering • Considering • AAAI • SIAM • Anita Borg Institute • IEEE-CS • Supporting in principle • John Hennessy, President, Stanford University • Graham Spanier, President, Penn State University • Mark Emmert, President, University of Washington • In front of • President, Princeton • President, Georgia Tech • President, University of Colorado

  18. Education Council • ACM educational activities are increasing dramatically • ED Board, SIGs, CSTA, … • Need to ensure better coordination • Reorganizing the ED Board • Smaller Board • Education Council • Education Council • New volunteer structure • Engage all ACM education activities at an annual meeting • Facilitate communication and collaboration across ACM • Foster educational initiatives that might be missed with the current organization

  19. Brand Awareness

  20. Brand Awareness • Multi-year project to raise awareness of ACM • Brand platform • Communications program • The Brand Platform • Developed and vetted over the past year and a half • Endorsed by the ACM Executive Committee • Key elements • ACM and its members advance computing as a science and a profession • Enhancing our skills • Advancing our field • Growing our community • Defining our profession • Promoting our perspectives

  21. IV. DETAILED FINDINGSA. Aided Awareness

  22. ACM, the Association for Computing Machinery, dates back to this decade when ENIAC came on line

  23. % Aided Awareness of Membership Groups in the Computing Field - % Member, Very Familiar, Somewhat Familiar - Total (n=1525) Academic/Educator(n=283) Manager(n=389) Practitioner(n=621) Researcher(n=232) IEEE IEEE - CS ISOC ASIS AIS AITP ACM AMS USENIX ICCA AAAI AWC WWISA Significantly higher at 90% confidence level. Significantly lower at 90% confidence level. Source: Tables 3-15; Q3: Please indicate if you are a member of each organization. If you are not a member, please indicate your degree of familiarity with the organizations: Very familiar, Somewhat familiar, Not a member but only know by name, Never heard of.

  24. % Aided Awareness of Membership Groups in the Computing Field - % Member, Very Familiar, Somewhat Familiar - * US Only * Total US (n=1004) Academic/Educator(n=180) Manager(n=252) Practitioner(n=391) Researcher(n=181) IEEE IEEE - CS ISOC ASIS AIS AITP ACM AMS USENIX ICCA AAAI AWC WWISA Significantly higher at 90% confidence level. Significantly lower at 90% confidence level. Source: Tables 3-15; Q3: Please indicate if you are a member of each organization. If you are not a member, please indicate your degree of familiarity with the organizations: Very familiar, Somewhat familiar, Not a member but only know by name, Never heard of.

  25. % Aided Awareness of Membership Groups in the Computing Field - % Member, Very Familiar, Somewhat Familiar - * Europe Only * Researcher(n=21) Total Europe (n=302) Academic/Educator(n=65) Manager(n=81) Practitioner(n=135) IEEE IEEE - CS ISOC ASIS AIS AITP ACM AMS USENIX ICCA AAAI AWC WWISA Source: Tables 3-15; Q3: Please indicate if you are a member of each organization. If you are not a member, please indicate your degree of familiarity with the organizations: Very familiar, Somewhat familiar, Not a member but only know by name, Never heard of.

  26. % Aided Awareness of Membership Groups in the Computing Field - % Member, Very Familiar, Somewhat Familiar - * Asia Only * Total Asia (n=204) Academic/Educator(n=32) Manager(n=53) Practitioner(n=90) Researcher(n=29) IEEE IEEE - CS ISOC ASIS AIS AITP ACM AMS USENIX ICCA AAAI AWC WWISA Significantly higher at 90% confidence level. Source: Tables 3-15; Q3: Please indicate if you are a member of each organization. If you are not a member, please indicate your degree of familiarity with the organizations: Very familiar, Somewhat familiar, Not a member but only know by name, Never heard of.

  27. IV. DETAILED FINDINGSA. Unaided Awareness

  28. % Unaided Awareness of Membership Groups in the Computing Field - Top Mentions - Total (n=1525) Academic/Educator(n=283) Manager(n=389) Practitioner(n=621) Researcher(n=232) IEEE, Institute for Electrical & Electronics Engineers BCS, British Computer Society ACM, Association for Computing Machinery IEEE-CS, IEEE Computer Society ISOC, Internet Society USENIX, the Advanced Computing Systems Association AITP, Associa-tion of Information Technology Professionals * * * *Denotes less than .5% Significantly higher at 90% confidence level. Source: Tables 65; Q2: Please type in the names of all the membership groups in the computing field (i.e., associations, societies, user groups) that you can think of.

  29. % Unaided Awareness of Membership Groups in the Computing Field - Top Mentions - * US Only * Total US (n=1004) Academic/Educator(n=180) Manager(n=252) Practitioner(n=391) Researcher(n=181) IEEE, Institute for Electrical & Electronics Engineers BCS, British Computer Society * ACM, Association for Computing Machinery IEEE-CS, IEEE Computer Society ISOC, Internet Society USENIX, the Advanced Computing Systems Association AITP, Associa-tion of Information Technology Professionals * * *Denotes less than .5%. Significantly higher at 90% confidence level. Source: Tables 65; Q2: Please type in the names of all the membership groups in the computing field (i.e., associations, societies, user groups) that you can think of.

  30. % Unaided Awareness of Membership Groups in the Computing Field - Top Mentions - * Europe Only * Total Europe (n=302) Academic/Educator(n=65) Manager(n=81) Practitioner(n=135) Researcher(n=21) IEEE, Institute for Electrical & Electronics Engineers BCS, British Computer Society ACM, Association for Computing Machinery IEEE-CS, IEEE Computer Society ISOC, Internet Society USENIX, the Advanced Computing Systems Association AITP, Associa-tion of Information Technology Professionals * * *Denotes less than .5%. Source: Tables 65; Q2: Please type in the names of all the membership groups in the computing field (i.e., associations, societies, user groups) that you can think of.

  31. % Unaided Awareness of Membership Groups in the Computing Field - Top Mentions - * Asia Only * Total (n=204) Academic/Educator(n=32) Manager(n=53) Practitioner(n=90) Researcher(n=29) IEEE, Institute for Electrical & Electronics Engineers BCS, British Computer Society ACM, Association for Computing Machinery IEEE-CS, IEEE Computer Society ISOC, Internet Society USENIX, the Advanced Computing Systems Association AITP, Associa-tion of Information Technology Professionals *Denotes less than .5%. Source: Tables 65; Q2: Please type in the names of all the membership groups in the computing field (i.e., associations, societies, user groups) that you can think of.

  32. Raising Awareness • Many components • Communications program • Focused PR on specific areas • Awards • SIGs • CSTA • Washington policy activities • Studies with impact • Job Migration – Globalization of IT • Voter registration database study

  33. Council Offsite

  34. Council Offsite • ACM Professional Members

  35. Council Offsite • ACM • 61% practitioners and managers • 32% researchers and academics/educators • Overarching brand platform message • ACM and its members advance computing as a science and a profession • Focus of the offsite: • How can ACM better serve professionals (practitioners/managers) and the profession

  36. Council Offsite • Approach • Significant pre-work from a task force comprising • Terry Coatta • Laura Hill • Russ Shackelford • Fran Allen • Steve Bourne • Dave Patterson • Scooter Morris • Telle Whitney • Lynn Stein • Recommendation • Launch a major initiative to services relevant to practitioners and position ACM as really serving both the science and the profession

  37. Initiative • Real support for professional career development. • Major enhancement of professional development resources. • Introduction of an ACM certification program that is a valued specification of individual capability. • Introduction of a graded membership categories • Increase professional recognition for practitioners and managers • Increase local activities and integrate them better into ACM • Actively promote and be an advocate for the IT profession

More Related