Mental Health Promotion

1. Mental Health Promotion 3rd Annual ProMenPol Conference “Promotion of Mental Health – Improving Practice and Policy” 8-9 October 2009 Dr Catherine Kilfedder Group Health Adviser

2. Latin America c700 employees BT - a global business Russia / CEE c400 employees UK c84,000 employees North America c3,900 employees Western Europe c9,700 employees Asia Pac c4,400 MEA c200 employees BT Divisions BT Retail *BT WholesaleBT Global Services * BT Operate *BT Innovate and Design* Openreach * Global operations c103,300 BT people

3. Increasing globalisation Organisational change and restructuring New technologies Changing workforce demographics Changing general population health risk profile Threats of unemployment and financial strains leading to increasing levels of stress Reductions in exercise and healthy eating Morbidity and mortality rise in hard times Presenteeism increases Why address mental health and wellbeing? Already facing… And now …

4. BT People Strategy – Theme 5 Creating a healthy and diverse environment where excellence prospers

5. Work Fit – Positive Mentality • A rolling health promotion programme. • To improve the well being of BT people, and encourage them to take personal responsibility for their own health. • Promoting good health, preventing ill health, minimising risk, early identification, support.

6. Positive Mentality campaign aims • Company culture, values and inclusivity. • Educate on the basis of evidence – dispel myths. • Concentrate on common mental health problems. • Provide practical tools for people and managers. • Keep mental health mainstream – beware “experts”. • Address stigma through multi-channel communications. • Maintain a business focus at all times. • Raise awareness, tackle stigma, promote mental well-being.

7. 16 week campaign • 8 modules & roadshows • Based on 10 positive steps from World MH Day • Partners • CWU, Connect • SCMH, MIND

8. Behavioural changes to increase resilience and promote wellbeing • Keep active • Eat well / drink sensibly • Relax • Keep in touch • Talk about it • Maintain relationships • Ask for help • Accept who you are • Positive thinking

9. Impact • 68% learned something new about ways to look after their MH. • 56% tried some of the recommendations and were continuing to practice them at the time of the follow-up. • Of those who had made changes, 51% had noticed improvements in their mental well-being. • 39% had gone on to look at other BT MH materials.

10. Success factors • Focus on specific health and wellbeing factors. • A rolling programme to build and maintain momentum. • Work with strategic and expert partners. • In partnership with trade unions. • Engage with the audiences using innovative communication and marketing methods. • Exploit technology to increase reach and cost-effectiveness. • Practical and easy to use advice and tools. • Measure the results.

11. Preventative

12. Protective

13. Restorative Rehab “OHS” CBT Tel, F2F CCBT Couns. Guided Self-help Stay at Work Get back to Work Move on with dignity MH 1st Aid HR LM

15. Recommendations for practice and policy • Understand the target audience • Multiple delivery strategies for ‘hard to reach’ groups • Local championing and implementation • Sustainable, part of a coherent H&WB strategy • Focus on prevention • Actively promote resilience • Disseminate the evidence and business case • Cannot overemphasise the role of managers

16. Investing in workplace mental health can: • Help to improve employee engagement and motivation. • Improve employees’ emotional resilience and their ability to cope with stress. • Improve employee productivity. • Help ensure the organisation is fitter for purpose and better placed to weather changing economic conditions over the long-term. • Help the organisation position itself for the eventual upturn in the economy.

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