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Crisis Management Essentials: Understanding, Response, and Prevention

A crisis is an unexpected company-related event that interrupts normal operations, requiring an immediate response and high-level decision-making. Learn the elements of a crisis, triggers, threats, uncontrolled situations, and the importance of urgent attention. Discover possible incident results and the solution of developing a communications plan, training involved personnel, and practicing emergency drills.

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Crisis Management Essentials: Understanding, Response, and Prevention

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  1. DEFINITION OF A CRISIS • A Crisis is a generally unexpected company-related event • of a nature or magnitude that meets all of the following • conditions: • Interrupts normal operations or conduct of business. • Requires an immediate, coordinated response. • May require decision-making at higher management • levels. • Has the potential to quickly focus extensive news media • and public attention on the company.

  2. “IF YOU ARE NOT SURE IF AN EMERGENCY AT YOUR SITE IS A CRISIS, TREAT IT AS A CRISIS.”

  3. ELEMENTS OF A CRISIS: A TRIGGER--Every crisis has a trigger, an unexpected event that may alter how people view your organization. A THREAT--Human lives may be in peril; property or the environment may be at risk; the company may experience financial loss; the company’s image may be compromised. AN UNCONTROLLED SITUATION--The event must involve turbulent circumstances that make the situation beyond management’s control for some time. URGENT ATTENTION--If the first three elements are present, your company must respond at once to protect itself.

  4. POSSIBLE INCIDENT RESULTS: • UNSATISFACTORY NEWS REPORTS. • POOR PUBLIC IMAGE. • EMPLOYEE DISCONTENT. • INCREASED CONCERN OF GOVERNMENT • OFFICIALS.

  5. SOLUTION: • DEVELOP A COMMUNICATIONS PLAN • FOR EMERGENCIES. • TRAIN THE PEOPLE INVOLVED. • DRILL THE PLAN.

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