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Vision & Core Message

Vision & Core Message. Vision:.

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Vision & Core Message

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  1. Vision & Core Message Vision: It’s not always the journey that changes our lives. It’s often the Discoveries we make along the way. It might be a humble-looking restaurant that serves the world’s best crab cakes, or maybe a gentle bike trail that ends with breathtaking views of the coastal mountains, or perhaps that perfect wave waiting to be ridden off the coast of Ventura. At Discoveries, we love to explore the diverse wine regions up and down California. We find exceptional vineyards that remain unknown to most other wineries. You can taste the presence of each of these amazing sites in every one of our wines. Great discoveries may be hard to find but we guarantee they are well worth the journey. To be the wine that defines life’s journeys – growth, change, learning about oneself - in personality and flavor profile. The wine to accompany the discovery or rediscovery of the world and who one is. Core Message:

  2. What We Are About • The road less taken • Discovering the world around us • Discovering one’s path • Being true to oneself • Learning • A casual, relaxed lifestyle • Having fun • Making new friends • Trying new things • Discovering wine • Great value

  3. Positioning Discoveries defines the journey(s) of life BRAND PROPOSITION PAST • Attached to Firestone • Good wine quality for the price • CA and Central Coast AVA • Relaxed, California living FUTURE • A stand-alone brand • Good wine quality for the price • CA AVA • Easy-going and fun • The wine for me and my friends • Label conveys a sense of relaxed, California living • Label conveys a sense of fun • Surfer Artist • Smooth, easy-going wine style REASONS TO BELIEVE

  4. Wines • Varietals • Chardonnay • Pinot Grigio • Cabernet Sauvignon

  5. Focus • Placement Targets • National & Regional Grocery Chains • National & Regional Restaurant Chains • National Hotel Accounts • Neighborhood Bistros, Casual Dining • Priorities • #1 Chardonnay • #2 Merlot • #3 Pinot Grigio • Competitive Set • Robert Mondavi Private Selection • Blackstone Winemaker’s Select • Beringer Founders Estate • Sterling Vintner’s Collection

  6. Current Items Available • Brand Presentation • Varietal Overview Presentations • Fact Sheets • Brand Overview Sheet • Brand Sell Sheet • One-Page Interactive Sell Sheet • BTG Calculator Sell Sheet • Distributor Pricing Sell Sheet • Waitstaff/Wine Cards • Flow Shelftalkers • Blank ShelftalkerTemplates • Menu Shell • Table Tent Template • Menu Insert Template • Tasting Mats & Tasting Note Sheets

  7. Label Artist – Steve Cook • Specializes in photo-realism • Subjects include seascapes, surfing culture, gardens, old buildings and cars • Studied with some of the best modern plein-air painters • Studio in Ventura, CA

  8. Discover it for yourself.

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