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Digital PowerPlay - YPG DMAP Base - Mediative

Digital PowerPlay - YPG DMAP Base - Mediative. The Product: DMAP Base / Digital PowerPlay. DMAP Search Engine Optimization.

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Digital PowerPlay - YPG DMAP Base - Mediative

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  1. Digital PowerPlay - YPGDMAP Base - Mediative

  2. The Product: DMAP Base / Digital PowerPlay

  3. DMAP Search Engine Optimization DMAP is a fully implemented SEO solution for small businesses. Powered by Mediative, one of Canada’s premiere digital marketing agencies, this is a 12-month program that will establish and optimize your business’ digital presence and ensure you reach high potential traffic most likely to convert. Repair Build Optimize

  4. What Does This Mean For Client Name? • Best-in class digital marketing expertise • Better insight into your competitors online presence • High rankings in the search engines 1 3 Results = optimization for maximum targeted traffic Phone calls and leads Capture online visitors you are missing Better convince potential customers to contact you More traffic to your website and more customers 2 Simplicity of a single provider managing the entire digital marketing program • Mediative will consult with you on the right approach • We implement all the required changes so you don’t have to

  5. DMAP Base / Digital PowerPlay • One of the challenges in launching an effective digital marketing program is knowing where to begin. The DMAP solution can: • Quantify existing digital opportunities • Identify current challenges facing the marketer • Develop an understanding of customer buying behaviour • Develop a strategy for each chosen marketing channel • Fully implement a digital campaign in each channel to acquire new customers DIGITAL MARKETING ACCELERATION PROGRAM

  6. DMAP Base / Digital PowerPlay • Search Engine Optimization • Driving more traffic to business websites by increasing online search rankings • Paid Search • Driving traffic and conversions for specific objectives, with detail-oriented campaign management to deliver exceptional ROI • Usability • Expert assessments and testing to coach conversions on a web page

  7. Coming Soon DIGITAL EFFECTIVNESS INDEX - Example A unique benchmarking document to analyse your business vs. three of your major competitors across a variety of marketing channels.

  8. Coming Soon VISIBILITY ROADMAP - Example A customized roadmap, laying the foundation for your future success. The Visibility Roadmap guides your journey within Digital PowerPlay’s product modules.

  9. DMAP Based / Digital PowerPlay – SEO Digital PowerPlay is a program providing 3 core product options Digital PowerPlay SEO - 20KW *$3K/m SEO - 30KW *$4K/m SEO - 40KW *$5K/m SEO - 50KW *$6K/m 1 SEM TouchPoint $2K - $6K/m SEM Advanced $6K/m+ 2 add-on options User Experience Pro* 3 add-on options *custom quote by Mediative.

  10. SEO Features • Competitive keyword research • Your website ranking vs. top 3 competitors • Identify high potential search terms • Full organic site audit • Analytics review Repair Build Optimize Monthly off-site link building Optimize local listings Monthly performance and progress report Customize and optimize based on your needs Google analytics set up Existing page content improvements Development of new page content Local listing set up We diagnose, fix, and optimize your website

  11. SEO Modules Core SEO Options: SEO - 20KW *$3K/m SEO - 30KW *$4K/m SEO - 40KW *$5K/m SEO - 50KW *$6K/m • Product Features • Fully implemented on-site changes. • Advanced Keyword Research from Mediative SEO experts. You vs. Competitors • On-Site Optimization – Content Edition and Creation, Meta Items, etc. • Off-Site Optimization – Link Building, Blog and Article Creation, etc. • Local Places Optimization Included. • 12-month commitment. • Options for 20, 30, 40, or 50 keywords - • Monthly reporting on visibility. • Fully Bilingual (English/French or English/Spanish) • French or Spanish only campaigns available at no additional charge.

  12. SEM Modules SEM TouchPoint $2K - $6K/m SEM Advanced $6K/m+ add-on options • Product Features • 12-month commitment with spend adjustment possible (minimum initial contract amount, 30 day notice). • Monthly reporting on performance and visibility vs. competitors. * TouchPoint milestones – 1, 2, 6 month program reviews ** client supplied

  13. Customer Targeting

  14. Levels – Digital Marketing Acceleration Plan YPG 360 14

  15. Market Segmentation Taking advantage of Mediative’s location based marketing research • Targeting Cosmo cities • Vancouver, Calgary, Edmonton, Winnipeg, Toronto, Ottawa, Montreal, Quebec City • Search volume is big enough to build the case • Competition is intense • Big companies targeting multiple cities, multiple product lines

  16. Types of Clients - West • Vancouver, Calgary, and Edmonton only • Clients targeting multiple cities, with multiple locations • Clients spending $5 K plus per month on advertising (often Yellow Pages) • Desire to move digital – following customers, frustrated they can’t rank well • Clients selling high dollar, high margin products • Verticals we have success in (40 accounts West, $2,154,000) • 5 Plumbers • 4 Lawyers • 2 Insurance Brokers • 3 Roofers • 5 Automotive (repair mostly) • 6 Home (Garage Doors, landscape, countertops) • 2 Fencing • 4 Bankruptcy Trustee • 4 Dentists • Others: Movers, Security, University, Storage 16

  17. Targeting • Clients that fit Digital PowerPlay • Trades & Professional Services serving < 3 cities with one main simple site (<300 pages) • Plumbers, roofers, HVAC, pest control, auto repair, lock smiths, alarms, construction, fences, home repair… • Lawyers, dentists, insurance brokers, mortgage brokers, doctor clinics, real estate… • Clients that fit DMAP Enterprise • Larger regional or national companies targeting > 3 cities that have: • Large websites (>300 page)s or multiple branded websites • Complex websites (E-commerce, inventory,) • Targeting competitive keywords often without geotargeting (“Insurance”, “Cell phones”) • National or Large Regional brands - Auto dealers, Real Estate, Insurance, Manufacturing, Software, Retail ….. 17

  18. Sales Process & Roles

  19. DMAP Base / Digital PowerPlay toolbox • Bring an expert • Call us • Meeting prep • Presentations • Objections • Nurturing • Support • Amanda Lock • ManpreetDeol • Keyword Research – Opportunity! • Customers are searching • Competition is winning • Focus story on top products, geographies, keywords • Show them their roadblocks – website problems • Client Opportunity Presentation • Search Behavior & Education • Analysis of client’s website versus competitors • Show them why they aren’t ranking • Proposal • Our digital roadmap to success • We take care of everything • DMAP Playbook • The details 19

  20. Google Search Engine Algorithms • 3 Pillars of SEO Optimization: • Technical SEO • On-Page Content • 3. Relevant Off-Site Links (a vote for you) • Over 200+ changing factors in a search algorithm

  21. Pre-Sales SEO Analysis • #1 Differentiators – Full implemented service & content writing of website pages • Show the opportunity – Customers are searching • Show them the competition is winning • Show them how their content will be fixed - and yes the technical stuff will be taken care of • Fully implemented – Clients are too busy! 21

  22. Service Category Pages • Requires Keyword Focus • “Debt Solution Services” page – Need individual pages to describe each solution • Mediative will build separate pages for these services: • “Debt Counselling • “Credit Counselling” • “Debt Consolidation” • “Consumer proposal” • “Foreclosures” • “Bad credit loans” • Etc.

  23. Service Category Pages • Grant Thorton / Alger just launched this new site • Debt Consolidation • Credit counselling • Consumer proposal • Debt settlement

  24. Local Listings and City Pages • Number of product/service search returns for Google Local Listings: • Develop individual city pages for each service area with unique content • Need to rank for city-specific keyword searches

  25. City Office pages • Client needs to have office location pages on its website • Rank for city keywords • Create individual location pages for each service area • Claim Google Places Listing – link to location page on website • List services, office details, pictures, testimonials on each service area page

  26. Local Listing Pages – By City • Link from Google Places, straight to the location specific landing page • Introduce the customer to their local office or service shop • Interlink to services offered

  27. SaleS Process 27

  28. Winning Team • Team • West – Ryan Wood–Business Development • Central - David Henderson –Business Development • East – Melanie Roth, Genevieve Tremblay, Stephane Leduc • National – Keln Huang, Sue Rutledge • Mediative Performance– Nick Fane • Support -Amanda Lock & ManpreetDeol • Central DPP - $141,000 • Monte Carlo Inns - $31.5 K • Paramount Dentistry - $36 K • Pacific Plumbing - $37.5 K • Corner Stone Dental - $36 K • East DPP - $37,500 • Nuden – 37.5 K • National DMAP - $163,000 • Brothers Plumbing - $51 K • Advanced Plumbing - $30 K • Toothworks - $27 K • A1 Air Conditioning - $35.5 K • Bath Solutions - $19.5 K • MediativePerf DMAP - $105,500 • Edgenet- $62.5 K • Lighthouse Financial - $43 K • West DPP - $2,154,000 • Total Country DPP sales - $2,258,656 • Total DMAP sales - $313,500 • Total DMAP & DPP sales - $2,572,156 28

  29. QUESTIONS & DISCUSSION

  30. Important Milestones DMAP Base & Digital PowerPlay • July/August • $1 million in sales + 20 clients (West) • 4 trips + 20 client presentations with reps • Launch 1st DPP projects • Refine project delivery and kick off process • Product refinement input • Sept + Q4 • $2 million in sales + 36 clients (West) • 35 active DPP/DMAP projects started • Product & Delivery refinement continues • March/April • Diamond West DMAP base launch • Setup sales process and keyword process • Start 70 accounts – end April proposals + keywords • 2011 – Q4 • Turnkey SEO product developed (Angie/Ryan) • Beta test selling Turnkey SEO with Victoria’s team 2011 Q1 Jan/Feb May/June March/ April July/August Sept + Q4 • Jan/Feb • DMAP Base product developed (Paul Coulter, Ryan , David Henderson) • Launch DMAP Base – Victoria’s team • Beta test selling • Milani Plumbing ($130 K) • A1 Air Conditioning ($30 K) • May/June • Training Diamond West team • 6 trips / 25 client presentations with reps • Initial DMAP orders • YPG Marketing takes over product – renames Digital PowerPlay • Marketing provides weekly input to product refinement

  31. Digital PowerPlay- Partner Perk USABILITY AUDIT - Example A Usability Audit will assess your website and recommend the most important modifications you can make to it to improve your digital presence. Includes: 30-point analysis with recommendations to improve effectiveness, efficiency, engagement and comprehension of your site – all designed to increase the conversion of your websites traffic.

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