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WORKING TOGETHER TO REDUCE ALCOHOL RELATED HARM Speaker: Noel Brett Thursday, August 7, 2014

WORKING TOGETHER TO REDUCE ALCOHOL RELATED HARM Speaker: Noel Brett Thursday, August 7, 2014. Our Overall Objective. The aim of the Road Safety Authority is to save lives and prevent injuries by reducing the number and severity of collisions on the roads. PARTNERSHIP – Legal Context.

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WORKING TOGETHER TO REDUCE ALCOHOL RELATED HARM Speaker: Noel Brett Thursday, August 7, 2014

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  1. WORKING TOGETHER TO REDUCE ALCOHOL RELATED HARM Speaker: Noel Brett Thursday, August 7, 2014

  2. Our Overall Objective The aim of the Road Safety Authority is to save lives and prevent injuries by reducing the number and severity of collisions on the roads

  3. PARTNERSHIP – Legal Context Role of the RSA • Road Safety Authority Act 2006 • Reporting to the Minister of Transport • Implementation of the Road Safety Strategy 2007 – 2012 • RSA relies on the critical actions of other Departments and Agencies

  4. PARTNERSHIP- Road Safety

  5. Road Safety Strategy 2007 - 2012 • Approximately 500 submissions • Members of the Public • Media • Government Departments • Corporate Agencies • NGO’s

  6. School of Psychology Trinity College Dublin

  7. RSA Working with MEAS • Christmas and New Year anti-drink drive Campaign • Drinkaware Campaign • Designated Driver Campaign

  8. PARTNERSHIP- Evaluation • Evaluation is now included as part of the strategy for the first time • RSA will collaborate with stakeholders • The RSA will continually monitor, audit and report on the effectiveness and cost of these actions

  9. PARTNERSHIP Anti Drink Driving – Summer 08

  10. PARTNERSHIP Anti Drink Driving • “Just One” TV – • New Year / January, • St Patrick’s weekend, • Summer / Christmas (June, July & August / December) • “Morning After” x 2 Radio Edits • In partnership with MEAS – St Patrick’s weekend & Christmas • “Breath Test” Radio • 3 week burst in June / July • Pub & Club Washroom – July • Summer Theme

  11. Seatbelt Sheriff • Aimed at 7 – 9 year olds • Seatbelt Sheriff is now in its 4th year • Top Prize €3,000 towards a class day • “Hi – Glo Sliver” – message is one of visibility

  12. Safe to School with the Macey’s • Aimed at 5 – 12 year olds • Walking/Cycling/Travelling to school by bus and car • Poster Competition • Top Prize €2,500 of school goodies

  13. Crashed Lives • X 4 TV ads airing in Jan, June – August & December • Online activity on Youtube, Bebo, Facebook

  14. “PARTNERSHIP” And a partnership, by definition, serves both partners, without domination or unfair advantage. President JOHN F. KENNEDY, address in the Assembly Hall at the Paulskirche, Frankfurt, West Germany, June 25, 1963.—Public Papers of the Presidents of the United States: John F. Kennedy, 1963, p. 519.

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