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by Anatole, Bastien, Jeremy and Styven. Dyson and Innovations Details of customer strategy and competitors Analysis of the success. Innovations. 500 Engineers 1 patent per day 15 years of innovation. Innovations. Improve. Dyson machines now have smaller multiple cyclones. Innovations.
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by Anatole, Bastien, Jeremy and Styven Dyson and Innovations Details of customer strategy and competitors Analysis of the success
Innovations • 500 Engineers • 1 patent per day • 15 years of innovation Innovations
Improve • Dyson machines now have smaller multiple cyclones Innovations
All Change Dyson Ball™ machine Innovations
Carbon Free The Dyson digital motor Innovations
Air blades 400mph airflow, the Dyson Airblade™ Innovations
Company Turnover in 1993 : £ 2,4 million. 2004 : £ 399 million. 2005 : £ 471 million. 2006 : £ 515 million. In 2002, production has been transferred to Malaysia Company
Ballbarrow • Spherical-wheeled wheelbarrow • In soft or wet ground • Critical and commercial success Products
No loss of suction • No extra costs • Clean expelled air Vacuum cleaner Products
Built to last Products
Hand dryer • With tissu • With paper • With air Products
It uses up to 80% less energy than usuals warm air hand dryers. • Dries your hands in just 10 seconds • It purifies the air before blowing it onto your hands • Accredited by institutions Products
Washing machine « Contarotator » • Two counter-rotating drums (spinning in opposite direction) • More efficient • Uses less water • But too expensive Products
Competitors • Hoover 1908 • Electrolux 1910 • Miele 1932 • Bosh 1934 • Philips 1960 • Rowenta 1974 Electrolux Bosh Philips Customers and Competitors
Customers • Criterion of selection for a vacuum cleaner • Price (50 and 600 €) • Power ( link with efficiencies ) • External cost • Noise • Length of supply wire • Esthetic look Customers and Competitors
Customers • Power of Dyson strategy • Loss of suction • Clean expelled air • Built to last • No extra cost (100 and 500 €) Customers and Competitors
Reminder of yesterday Evolution of hoover market in France 3 / 10 hoover are Dyson in France France AND England
Analysis of the success Comparison of the website French website English website • First reason of the success : is NOT an hoover, it’s « high-tech » object • Difference of strategy between France and England : you can buy in the English website shore. France AND England
Analysis of the success Comparison of the advertising English advertising French advertising • Second reason of the success : show it’s resistant object – A extended warranty • Third reason : James Dyson, symbol of the firm France AND England
Analysis of the success Try to be close to the customer • Last reason of the success : price decrease, award-winning customer service, extended free warranty and relief work France AND England
To conclude Conclusion