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UNWTO

UNWTO. MDGF JP in East Anatolia - Kars. Challenge for all involved Huge responsibilty Ensure success at medium and long-term benefit. Projects executed by UNWTO include: Tourism master plans Tourism law formulation Destination management planning Handicaft develo p ment SME develoment

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UNWTO

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  1. UNWTO

  2. MDGF JP in East Anatolia-Kars • Challenge for all involved • Huge responsibilty • Ensure success at medium and long-term benefit

  3. Projects executed by UNWTO include: • Tourism master plans • Tourism law formulation • Destination management planning • Handicaft development • SME develoment • Community based tourism development

  4. Turkey:Eastern Anatolia- Kars on Culture and Development (UNDP, UNESCO and UNICEF) ↓ ROLE OF UNWTO • Realistic needs assessment and objective situation analysis • Assessment and working up of enterprises needs and support of community initiatives • Strengthening visitors flow and increasing length of stay and visitors spending

  5. 1- Realistic needs assessment and objective situation analysis To enable us to develop an agreed cultural tourism strategy and action plan • Assess cultural heritage and tourism resources, markets, needs and opportunities • Close consultation with all relevant stakeholders • Civil society • Public and private sector on National and Regional level (Private sector surveyed through Toursab, the coordinating body) • Support Ministry of Culture and Tourism: • Development Strategic Plan for the Kars City Brand • Overall strategy (input of national and internatinal experts) • Ensure that UNESCO and UNWTO experts on cultural resources work hand in hand • Basis for UNDP activities

  6. Assessment and working up of enterprises needs and support of community initiatives • Looking at needs and performance of existigtourismservicebusinesses • Identification of capacitybuildingrequirements and design of training inputs • Involveworkwithcommunities, civil societygroupsonidentifyingenterpriseopportunities Closelylinkedtowork of UNESCO and UNDP in fourmainways: • Integratingwith UNESCO assistancesitemanagement and public use planning, engaging local community in interpreptation, security and maintenance, guiding….etc • Input from UNESCO in thehandicraft sector (includingdesignelements, production and retailtotourists) • Input from UNESCO supportedexperts in assessment and feasibility of use of heritagesites and assets • Feedinginto UNDP supporteddelivery of enterprisessupportservices, includingenterprisesclustering, supplychaindevelpment, businesssupport, training and micro-credits

  7. 3 - Strengthening visitors flow and increasing length of stay and visitors spending • Includethearea in alreadyexistingitinerary • Supportimprovedpromotion and information • Increase local awareness • Capacitybuilding in relevantpromotionaltechniques • Improvethewebsite of kars and relevantlinkage • Ensure media and Tour Operatorengagement

  8. THANK YOU World Tourism Organization mdgfund@unwto.org www.unwto.org

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