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Steve Jeong Director and Division Head Overseas Business

Keys to Overseas Success for Asian Online Games . Steve Jeong Director and Division Head Overseas Business . Contents. Online game market overview. Segmentation. 4 Keys to oversea success. Conclusion. Contents. Online game market overview. Segmentation. 4 Keys to oversea success.

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Steve Jeong Director and Division Head Overseas Business

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  1. Keys to Overseas Success for Asian Online Games Steve Jeong Director and Division Head Overseas Business

  2. Contents Online game market overview Segmentation 4 Keys to oversea success Conclusion

  3. Contents Online game market overview Segmentation 4 Keys to oversea success Conclusion

  4. Online game market The size of the online game market from the total game market is 8.4% Online game revenue by Platform Mil. USD, 2007

  5. The fastest growing game sector However, the online game is the fastest growing game sector in the world. (Average growth rate, 29%) Average growth rate by Platform Mil. USD, 2007

  6. Asia Pacific EMEA North America Latin America 25,000 615 20,000 418 4,235 269 15,000 3,645 175 5,060 3,130 102 4,296 10,000 2,719 3,506 9,887 2,259 2,862 8,070 2,312 6,703 5,000 5,717 4,846 - 2008 2009 2010 2011 2012 Online game market Asia Pacific’s still big market, EMEA & North America are fast-growing Online game revenue by region Mil. USD, 2007 21% 25% 50%

  7. Strength on Online game Specialized Genre MMORPG, FPS Competitive Advantage as Asian Game Developers

  8. Contents Online game market overview Segmentation 4 Keys to oversea success Conclusion

  9. Western Market, U.S. U.S Market by platform • The entire game market scale is rising. • For the online game, the preference for the casual game is high. Online game 3.9% Mobile 2.1% PC game 2.8% Arcade game 28.7% Video game 62.4% Mil. USD, 2007

  10. 1 Western Market, Western Europe Points to be considered • To play games • To choose games Quick process High quality graphic Easy to learn Story Character customizing Value of repetitive play Online connectivity Verisimilitude Cartoonish graphic

  11. 1 2 Western Market, Suggestion There are many users who are familiar with the high quality in the console game, so need to approach with the high-quality online game when entering the market. The current market is relatively small but it has the high possibility in growth so it is an important market.

  12. Latin America Eastern Europe Emerging Market • Low Broadband Penetration • Mobile games and Handheld games are very strong • Low broadband penetration • Casual games which are materialized as a browsing form are strong. • The role of the MMOG is rising.

  13. This market shows the game utilization focused on the internet café as well as the PC, so it is easy to apply online games. 1 2 Emerging Market, suggestion The growth possibility in the future is high.

  14. Chinese Market • The entire game market scale is rising. • For the online game, MMORPG is leading the market. Game Revenue by genre Online Game Growth Rate Mil. USD, 2007 % 70% 47.1% Online 36% 29.4% Mobile

  15. Japanese Market JP Market by platform • The arcade and video games are growing and the growth rate of the mobile market is high. mil.USD 2008

  16. Compared with the other game market the role of the online game is low, and approaching with the mobile game makes the entry barrier low. 1 2 Japanese Market, suggestion The main genre of the online game are the mobile game and the community game. When compared with the other market Japanese market has the unique preference.

  17. Have to differentiate the game plan depending on the market. 1 The preferred game by region is different depending on their cultural background, broadband diffusion rate, gamers’ character, preferred graphic and preferred genre. 2 3 It is important to do an optimized targeting by thinking about the entering market from the game planning step. Overall Suggestion

  18. Contents Online game market overview Segmentation 4 Keys to oversea success Conclusion

  19. Four Keys to Success in Asian Market People Management 1 2 Contents Success of Online Game Experience & Insight 4 Partner 3

  20. Contents The key is to service market specified contents China Casual Game Korea Web-board U.S.A FPS Japan Mobile Game Emerging Market MMORPG

  21. People The key to oversea success is taking care of Management Issues Local manager-centered business operation Support from resident employees

  22. Distributor PGCompany Publisher PR PC cafe Partners The key to oversea success is partners and support from them Key The development of successful, long term, strategic relationships, based on achieving best practice and sustainable competitive advantage

  23. Experience & Insight Passion Open mind Challenge

  24. Contents Online game market overview Segmentation 4 Keys to oversea success Conclusion

  25. Conclusion Do not hesitate until you accomplish final success.

  26. Thank You!

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