I FORUM of Traders and Producers from Wholesale Markets of Central and Eastern Europe

I FORUMof Traders and Producers from Wholesale Markets of Central and Eastern Europe Analysis of fruit and vegetable market in Europe 28 May 2012

Analysis of fruit and vegetable market in Europe Importance of fruit and vegetables in a diet • Fruit and vegetables are an important element of a healthy and balanced diet, both as a part of main meal and as a snack. • They are a source of vitamins, minerals, fibre and energy (mainly due to the content of sugar in fruit and vegetables). • Consumption of big amounts of fruit and vegetables decreases the risk of chronic diseases, especially cardiovascular diseases. I FORUM of Traders and Producers from Wholesale Markets of Central and Eastern Europe 28 May 2012

Analysis of fruit and vegetable market in Europe Consumption recommendations • WHO recommends at least 400 g of fruit and vegetables a day, not taking into account potatoes and other tubers containing starch. • In Europe, the recommendations are different in different countries. Generally, they are in line with the WHO guidelines. In some countries, the recommendations are higher, e.g. 600 g a day in Denmark. • According to FAO, supplies of vegetables (except for potatoes and leguminous plants) increased in the last 40 years in Europe. • There is a gradient on the North-South line – in the north of Europe supply of vegetables is lower than in the south of Europe, e.g. • Finland – the average supply is 195 g per person per day, i.e. 71 kg per person annually • Greece – the average supply is 756 g per person per day, i.e. 276 kg per person annually. I FORUM of Traders and Producers from Wholesale Markets of Central and Eastern Europe 28 May 2012

Analysis of fruit and vegetable market in Europe Average consumption of fruit and vegetables in EU countries (g/day) I FORUM of Traders and Producers from Wholesale Markets of Central and Eastern Europe 28 May 2012

Analysis of fruit and vegetable market in Europe Factors influencing the level of fruit and vegetable consumption • Income and education – Higher vegetable consumption is also characteristic of better educated grown-up people • Sex and age – Generally, girls and women eat more fruit and vegetables than boys and men • Availability – of attractively displayed fruit and vegetables all year has a positive impact on their consumption, especially by people with a higher status • Family-related factors and social support • Knowledge – concerning principles of a good diet and awareness of recommendations in this respect • Psychological factors, attitudes, beliefs and perceived barriers – self-confidence (belief in one’s own ability to perform and reach objectives, etc.) is a strong factor projecting a high consumption of fruit and vegetables by grown-up people • Preferences – Many vegetables have a slightly bitter taste, that is why a child may need a longer time to accept them in comparison to other products I FORUM of Traders and Producers from Wholesale Markets of Central and Eastern Europe 28 May 2012

Analysis of fruit and vegetable market in Europe Increase of fruit and vegetable consumptions – Initiatives in Europe • EU „Fruit at School” programme • White Paper on nutrition, overweight and obesity related health issues of 2007 • Increased consumption of fruit and vegetables promoted by the European Commission • Problem of obesity of children in Europe • „Fruit at School” programme would be „a step in the right direction” • The school fruit scheme implemented in the 2009/2010 school year across EU – fruit and vegetables handed out to students at schools Country initiatives promoting fruit and vegetable consumption • Owoce w szkole – Poland (http://www.arr.gov.pl ) • SchoolGruiten — Holland (http://schoolgruiten.kennisnet.nl/) • Frugtkvarter — Denmark (http://www.frugtkvarter.dk/) • 5 am Tag — Germany (http://www.5amtag.de/) • 3x3 — Hungary (http://www.3x3.hu/) • Fruitness — Italy (http://www.fruitness.eu/) • 5 al dia — Spain (http://www.5aldia.com/) • 5 a day — UK (http://www.nhs.uk/LiveWell/5ADAY/Pages/5ADAYhome.aspx) • Un fruit pour la récré — France (http://agriculture.gouv.fr/un-fruit-pour-la-recre) • All day long — Belgium (http://www.alldaylong.be/) • Food dudes — Ireland (http://www.fooddudes.co.uk/) I FORUM of Traders and Producers from Wholesale Markets of Central and Eastern Europe 28 May 2012

Analysis of fruit and vegetable market in Europe Vegetable consumption in Poland and EU • Consumption of fresh vegetables in EU – decreasing recently • According to Freshfel: by 7.4% 2010/2009 and by 10.3% in comparison to the average in 2005-2009 • Consumption of fresh fruit and vegetables in Poland – also decreasing • Consumption of vegetables and mushrooms (fresh, cooled and frozen) in 2010 - 50.6 kg/person – lower by 2.5% and 3.7% respectively, in 2009 and 2008 • Reasons for decrease of consumption in 2010 : law harvest of fruit and vegetables resulting in a typical increase of prices • Structure of domestic consumption changing – less fresh fruit and vegetables, more frozen products (production of frozen products is growing with simultaneous lower export dynamics) • IERiGŻ (Institute of Agricultural and Food Economics ): in 2004-2010 production of frozen vegetables increased by almost 34% - 529 thousand tons, export growth in this period - ”only“ 13% (354 thousand tons) • Season 2011/2012 - projected consumption of fruit and vegetables will increase due to increased domestic production (field vegetables and frozen products) and significant reduction of prices • On the other hand, economic slow-down in 2012 may reduce the demand for processed vegetables in EU I FORUM of Traders and Producers from Wholesale Markets of Central and Eastern Europe 28 May 2012

Analysis of fruit and vegetable market in Europe Fruit and vegetable consumption in Europe - summary • Most Europeans do not meet the WHO recommendations on fruit and vegetable consumption (at least 400 g a day) • The European consumption is diversified – higher consumption in the south • Consumption patterns depend on many factors, such as age, sex, social and economic status and balanced by other, e.g. nutritional preferences, knowledge, skills and price availability • Personal factors, such as self-confidence, self-esteem, perception of time limits, personal values and awareness of a healthy diet • Social environment – social support, social and nutritional patterns, atmosphere at meals, etc. have an impact on food preferences and the attitude towards fruit and vegetables determining our food choices and habits • Increased consumption of fruit and vegetables – the priority of international organizations and the national authorities I FORUM of Traders and Producers from Wholesale Markets of Central and Eastern Europe 28 May 2012

Analysis of fruit and vegetable market in Europe Percentage of food in household budget expenditures – selected EU countries I FORUM of Traders and Producers from Wholesale Markets of Central and Eastern Europe 28 May 2012

Analysis of fruit and vegetable market in Europe Apple harvest in Europe I FORUM of Traders and Producers from Wholesale Markets of Central and Eastern Europe 28 May 2012

Analysis of fruit and vegetable market in Europe Horticultural production in Poland I FORUM of Traders and Producers from Wholesale Markets of Central and Eastern Europe 28 May 2012

Analysis of fruit and vegetable market in Europe Volume of vegetable production in EU 27, including melons[million t] I FORUM of Traders and Producers from Wholesale Markets of Central and Eastern Europe 28 May 2012

Analysis of fruit and vegetable market in Europe World production of potatoes – top producers [thousand tons] I FORUM of Traders and Producers from Wholesale Markets of Central and Eastern Europe 28 May 2012

Analysis of fruit and vegetable market in Europe Russian apple market [tons] I FORUM of Traders and Producers from Wholesale Markets of Central and Eastern Europe 28 May 2012

Analysis of fruit and vegetable market in Europe Apple harvest volume in EU[thousand tons] I FORUM of Traders and Producers from Wholesale Markets of Central and Eastern Europe 28 May 2012

Analysis of fruit and vegetable market in Europe Apple harvest volume in EU[thousand tons] by variety I FORUM of Traders and Producers from Wholesale Markets of Central and Eastern Europe 28 May 2012

Analysis of fruit and vegetable market in Europe Fruit production in EU [thousand tons] I FORUM of Traders and Producers from Wholesale Markets of Central and Eastern Europe 28 May 2012

Analysis of fruit and vegetable market in Europe Vegetable production in EU [thousand tons] I FORUM of Traders and Producers from Wholesale Markets of Central and Eastern Europe 28 May 2012

Analysis of fruit and vegetable market in Europe Horticultural products – trade in EU I FORUM of Traders and Producers from Wholesale Markets of Central and Eastern Europe 28 May 2012

Analysis of fruit and vegetable market in Europe Trade in EU- fresh vegetables I FORUM of Traders and Producers from Wholesale Markets of Central and Eastern Europe 28 May 2012

Analysis of fruit and vegetable market in Europe Trade in EU - fresh fruit I FORUM of Traders and Producers from Wholesale Markets of Central and Eastern Europe 28 May 2012

Analysis of fruit and vegetable market in Europe Import volume of fresh horticultural products to EU-27 from third countries [thousand tons] I FORUM of Traders and Producers from Wholesale Markets of Central and Eastern Europe 28 May 2012

Analysis of fruit and vegetable market in Europe Export volume of fresh horticultural products from EU-27 to third countries [thousand tons] I FORUM of Traders and Producers from Wholesale Markets of Central and Eastern Europe 28 May 2012

Analysis of fruit and vegetable market in Europe Thank you for your attention I FORUM of Traders and Producers from Wholesale Markets of Central and Eastern Europe 28 May 2012

I FORUM of Traders and Producers from Wholesale Markets of Central and Eastern Europe