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BCC/IEC Action Plan 2009-10

BCC/IEC Action Plan 2009-10. By R.N. Mishra Chief Media. Objectives of IEC/BCC activities. Communicate issues , activities and schemes under NRHM to various stakeholders especially rural communities Focus on RCH issues ( IMR,MMR,TFR) Create demand and utilisation of public health services

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BCC/IEC Action Plan 2009-10

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  1. BCC/IEC Action Plan2009-10 By R.N. Mishra Chief Media

  2. Objectives of IEC/BCC activities • Communicate issues , activities and schemes under NRHM to various stakeholders especially rural communities • Focus on RCH issues ( IMR,MMR,TFR) • Create demand and utilisation of public health services • Create awareness on population stabilisation and gender issues • Revitalise local health traditions/ promotion of healthy lifestyle.

  3. IEC/BCC Approaches • Identification and prioritisation of central & state BCC / IEC activities • Extension of technical guidance to states in undertaking BCC activities – (Establishing guidelines for planning and implementing BCC activities) • MOHFW to focus on advocacy and mass-media (audio-visual media, print and other innovative media) • States to focus on IPC and other on-ground activities ( folk media, community media and outdoor publicity) • Strengthen monitoring and evaluation (inclusion of BCC indicators in HMIS) and media planning and buying

  4. IEC/BCC activities • Dissemination of health messages through audio visual medium ( TV spots, documentaries, talk shows) • Emphasis on radio programmes especially community radio at the state level.( discussions, participatory programmes, adverts,sponsored events ) • Focus on print media for information dissemination and advocacy ( advertisments, write ups, colums ) • NRHM newsletters( central and state level) in different languages ( info dissemination, advocacy, encouraging discussions , debates)

  5. IEC/BCC activities • Interpersonal communication activities (focus on information dissemination through couselling, group discussions, information sharing through booklets, posters, community meetings, VHNDs) • Mid Media ( banners, posters, sign boards, wall writings, bus/ railway panels at the state level) • Emphasis on community media, traditional media ( Nukad nataks, puppet shows, folk theatere)

  6. BCC/IEC- plan of action at the central level • Three basic thematic area’s identified (Family planning, Maternal Health, Child Health) • Advocacy activities ( support to state govts in streamlining PIPs, capacity building workshops) • Effective and penetrative Media plan ( devised after situational research and TAM/NRS data) • Emphasis on TV/ Radio/ Print mediums • Audio visual strategy based on quarterly bursts( three months to avoid clutter and garner maximum reach)

  7. BCC/ IEC plan of action at the central level • Print strategy through adverts ( emphasis on branding of NRHM, advocacy, information dissemination) • NRHM newsletters in various languages ( focus on learning and providing correct and key information to IEC professionals, workers, stakeholders) • Radio slots for visibility and info dissemination • Participation at national level fairs for info dissemination and branding ( ITPO trade fare, Delhi, Republic day tableau, Kumbh mela, red ribbon express)

  8. Budget for IEC/BCC • Involves only 1% of allocation of total NRHM budget • Total allocation-186.31 crore • Proposed budget for T.V- 100 crore ( phase1-22 cr/ phase 2 - 41.75/ phase 3-36.25 crore ) • Print- • Radio- • Advocacy activities-

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