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2005 MD PERCEPTION OF LIONS SURVEY

Professional survey conducted in 2005 across Australia, revealing regional awareness, age group perceptions, image strengths, negative perceptions, and recruitment implications for Lions Clubs.

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2005 MD PERCEPTION OF LIONS SURVEY

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  1. 2005 MD PERCEPTION OF LIONS SURVEY This professional survey was conducted across the nation in March 2005 and involved 1300 homes and representatives of the population aged 18 – 90 years

  2. AWARENESS OF LIONS Regional Areas 80% Metropolitan (major cities) 68% Australia 73%

  3. STATE AWARENESS Victoria 70% New South Wales 71% Tasmania 74% Queensland 75% South Australia – NT 81% Western Australia 81%

  4. AGE GROUP AWARENESS 18 – 39 67% 40 – 59 81% 60 – 90 73%

  5. IMAGE & STRENGTHS • Collects for good causes • Helps disadvantaged in Australia • Good way to meet / network • People just like me • Relevant to Australians today • Very patriotic • Has activities which are fun • Helps people overseas

  6. AND SOME MORE NEGATIVE PERCEPTIONS • Requires a lot of time • More for older people • More for men • Is a bit exclusive

  7. IMPLICATIONS OF IMAGE WHEN RECRUITING • Explain & show both local and world causes • Emphasise fun • Reinforce networking – demonstrate connections • Target and show mixed groups 40 – 59 in all images – avoid images of older people and images which only show men

  8. MEMBERSHIP OPPORTUNITY IN LIONS When asked the question “How interested would you be in joining a Lions Club?” the responses included: Very Interested 2% Moderately interested 19% Total interested 21%

  9. PERCENTAGE OF AGE GROUPS INTERESTED IN JOINING 18 – 34 Years 13.1% 35 – 49 Years 18.0% 50 – 64 Years 21.7% 65 + Years 9.6%

  10. WHOSE INTERESTED IN JOINING Top half of income range $40,000 + More single and or divorced than married Most interest 50 – 59 years, not retired However Interest in almost all age, profession and Geographic groups

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