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2005 MD PERCEPTION OF LIONS SURVEY

2005 MD PERCEPTION OF LIONS SURVEY. This professional survey was conducted across the nation in March 2005 and involved 1300 homes and representatives of the population aged 18 – 90 years. AWARENESS OF LIONS. Regional Areas 80% Metropolitan (major cities) 68%

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2005 MD PERCEPTION OF LIONS SURVEY

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  1. 2005 MD PERCEPTION OF LIONS SURVEY This professional survey was conducted across the nation in March 2005 and involved 1300 homes and representatives of the population aged 18 – 90 years

  2. AWARENESS OF LIONS Regional Areas 80% Metropolitan (major cities) 68% Australia 73%

  3. STATE AWARENESS Victoria 70% New South Wales 71% Tasmania 74% Queensland 75% South Australia – NT 81% Western Australia 81%

  4. AGE GROUP AWARENESS 18 – 39 67% 40 – 59 81% 60 – 90 73%

  5. IMAGE & STRENGTHS • Collects for good causes • Helps disadvantaged in Australia • Good way to meet / network • People just like me • Relevant to Australians today • Very patriotic • Has activities which are fun • Helps people overseas

  6. AND SOME MORE NEGATIVE PERCEPTIONS • Requires a lot of time • More for older people • More for men • Is a bit exclusive

  7. IMPLICATIONS OF IMAGE WHEN RECRUITING • Explain & show both local and world causes • Emphasise fun • Reinforce networking – demonstrate connections • Target and show mixed groups 40 – 59 in all images – avoid images of older people and images which only show men

  8. MEMBERSHIP OPPORTUNITY IN LIONS When asked the question “How interested would you be in joining a Lions Club?” the responses included: Very Interested 2% Moderately interested 19% Total interested 21%

  9. PERCENTAGE OF AGE GROUPS INTERESTED IN JOINING 18 – 34 Years 13.1% 35 – 49 Years 18.0% 50 – 64 Years 21.7% 65 + Years 9.6%

  10. WHOSE INTERESTED IN JOINING Top half of income range $40,000 + More single and or divorced than married Most interest 50 – 59 years, not retired However Interest in almost all age, profession and Geographic groups

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