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Strategic Communication in PRSP: Experiences and Challenges

Strategic Communication in PRSP: Experiences and Challenges. Masud Mozammel and Sina Odugbemi Development Communication Division, The World Bank and Information and Communication for Development, DFID Sida, Stockholm, March 2004. Development Communication Division, The World Bank, 2004.

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Strategic Communication in PRSP: Experiences and Challenges

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  1. Strategic Communication in PRSP: Experiences and Challenges Masud Mozammel and Sina Odugbemi Development Communication Division, The World Bank and Information and Communication for Development, DFID Sida, Stockholm, March 2004 Development Communication Division, The World Bank, 2004

  2. Core Principles of PRSP Two of the six core principles of PRSP formulation and implementation: • ‘country driven’ involving broad-based participation • ‘partnership oriented’ involving coordinated participation of development partners Development Communication Division, The World Bank, 2004

  3. Why Strategic Communication in PRSP? • ensure greater and informed participation • create an open and inclusive national dialogue • ensure transparency and accountability • manage expectations • establish momentum • institutionalize two-way flow of communication Development Communication Division, The World Bank, 2004.

  4. Country Experiences major issues: • trust and confidence • lack of information among major stakeholders (govt., civil society, parliamentarian, private sector etc.) • ad-hoc communication activities mostly during the preparation of PRSP document • absence of regular flow of information and follow-up Development Communication Division, The World Bank, 2004

  5. Country Experiences challenges: • capacity within and outside the government • institutionalization of communication intervention • resource allocation both human and financial • sustainability and momentum • Simplification and demystification Development Communication Division, The World Bank, 2004

  6. Country Experiences advantages: • strong support by key govt. officials/dept. • strong support by civil society • strong support by bilateral/multilateral agencies • strong support by international development organizations Development Communication Division, The World Bank, 2004

  7. Lessons lessons: • good communication intervention creates ownership • involvement of opinion leaders is essential • focus on sustaining the level of confidence on PRSP • distinguish between participation and consultation • emphasize on institutional arrangement Development Communication Division, The World Bank, 2004

  8. Lessons lessons: • build communication capacity within the govt. • increase civil society resources and capacity • develop the media sector • economic literacy of journalist • motivation and engagement • pressure for accountability • foster the process of creating an open and inclusive dialogue Development Communication Division, The World Bank, 2004

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