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Company Name

Our company's long-term mission is to direct its growth with concise words. We have a team with a record of success and years of experience. Our market summary includes past, present, and future trends. We identify problems and opportunities and offer a business concept based on key technology. We outline competition and our competitive advantage. Our goals and objectives include market share and revenue/profitability objectives. The financial plan covers sales, profits, and pricing assumptions. We list resource requirements and address risks and rewards. Key issues are identified for immediate and long-term resolution, including financial resources if seeking funding.

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Company Name

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  1. Company Name Business Plan

  2. Mission Statement • Clearly state your company’s long-term mission. • Try to use words that will help direct the growth of your company, but be as concise as possible.

  3. The Team • List CEO and key management by name. • Include previous accomplishments to show that these are people with a record of success. • Summarize number of years of experience in this field.

  4. Market Summary • Summarize your market in the past, present, and future. • Review those changes in market share, leadership, players, market shifts, costs, pricing, or competition that provide the opportunity for your company’s success.

  5. Opportunities • Identify problems and opportunities. • State consumer problems, and define the nature of product/service opportunities that are created by those problems.

  6. Business Concept • Summarize the key technology, concept, or strategy on which your business is based.

  7. Competition • Summarize the competition. • Outline your company’s competitive advantage.

  8. Goals and Objectives • List five-year goals. • State specific, measurable objectives for achieving your five-year goals. • List market-share objectives. • List revenue/profitability objectives.

  9. Financial Plan • Outline a high-level financial plan that defines your financial model and pricing assumptions. • This plan should include expected annual sales and profits for the next three years. • Use several slides to cover this material appropriately.

  10. Resource Requirements • List requirements for the following resources: • Personnel • Technology • Finances • Distribution • Promotion • Products • Services

  11. Risks and Rewards • Summarize the risks of the proposed project and how they will be addressed. • Estimate expected rewards, particularly if you are seeking funding.

  12. Key Issues • Near term • Identify key decisions and issues that need immediate or near-term resolution. • State consequences of decision postponement. • Long term • Identify issues needing long-term resolution. • State consequences of decision postponement. • If you are seeking funding, be specific about any issues that require financial resources for resolution.

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