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Operations 102 Communications, Class 6. Strategy : T he Culture of Your Church . Strategy : Parsing the Preaching Pastor Web Hardware & IT Productivity Tools. Multisite & Cutting Edge Issues Advertising Policy & Practice Policy & Practice Communications Team.
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Strategy: The Culture of Your Church. • Strategy: Parsing the Preaching Pastor • Web • Hardware & IT • Productivity Tools • Multisite & Cutting Edge Issues • Advertising • Policy & Practice • Policy & Practice • Communications Team Operations 102—Communications
The first part will deal with the unique communications challenges in multisite churches. Multisite churches need to determine centralized services versus campus-provided services. How will sermon streaming be done—by sneaker-net, internet or DVD? Will there be video announcements or live? Shared bulletins or unique to each campus … or will you “go green” and have none at all? Today’s Topic
Rick Clapp is the Executive Pastor for Mountain Springs Community Church in Colorado Springs. Previously, he served as Executive Pastor for nine years developing the staff and leaders of Vanguard Church in Colorado Springs. Rick Clapp
Centralized shared services-vs-campus provided. When is there a need for central support? Is there a certain number of campuses before implementing central support? How to make sure each site is getting quality? Is there a `hybrid' model? Issue #3: Central vs. Campus Specific
Churches recommend developing a central support when you launch your 3rd site. • However, with two, now is the time to begin building the structure and what you think you will need. Implement when you have 3 or more. • In the meantime, lead your staff and communication according to services. For instance, if you have 3 services at one site and 2 at another, your church has 5 services it needs to cover for it's ministries, greeting, announcements, etc. Research
Central support helps you get to a place where you are more multi campus verse a church with another venue or one campus. • Helps with mentality and morale. With 2 campuses there can start to develop the `us' and `them’ language. The second campus feels left out and not priority. • Helping staff make the mental shift from one campus to a church with many campuses helps get beyond the two campus mentality. Morale
Building and Brand is Central; Missions & Ministry is campus specific (uniqueness in the community) • Size of campus may come with different dynamics, example, 250 in attendance verse 2500 at another campus. • Helps reinforce the reality that the 2nd site is a campus verses a new church plant. Some staff may have a tendency to place expectations on the smaller site that it should function just like the larger one. B2/M2
Control is correlated to consistency, flexibility is correlated to variation. • Defining what matters most, and why, gets more and more challenging. • What is non-negotiable? Where can there be flexibility? • Some staff may feel the church becoming too `corporate' and less like a `family.’ Flexibility & Control
Knowing where the money is being spent. • Is it for all campuses or just for one specific campus • How do you budget for two campuses? • Do all campuses feel valued? Finances
How much of the staff's time is spent on central responsibilities and how much of their time is spent on campus responsibilities? • Is the staff clear on where they should spend their time? • When first getting started most staff will wear two hats and both will suffer to a degree. • This tension helps reveal the need for some type of `central support.' Time
How will we keep up with building usage such as weddings, policies and procedures, cleaning? • The volume of work begins to feel overwhelming. The ramifications of losing a person or changing the cleaning crew are felt differently. • You feel as if you are in `discovery mode' realizing the ramifications of decisions after the fact because decision-making is not communicated organizationally or in some type of `central' conduit. Facilities
Each campus needs an advocate who is communicating the needs of the campus. • Often times this is the campus pastor or admin. Then campus needs should be communicated in a consistent venue for care and consistency. Advocate
Communicating value to all campuses. Verses the 1st campus trumping when it needs something. Worship pastor at Campus 1 goes on break and pulls the 2nd campus to come fill in for Campus 1. • Staff meetings. How often is everyone together and included? Value
Sermon streaming, bulletins & announcements. What is campus only vs. organizationally wide? How do you determine? Issue #4: Communication
Our ‘West’ campus is a week delayed in the message, we us ‘G’ drive for campus specific announcements, sermon notes on the correct weekend, etc. • Mistakes:Announcements for Woodmen in West bulletin that doesn't apply. It felt like two different campuses doing their own thing. Baptism was announced at one campus and not at West but baptism being on the same day. Bulletin
Called `Family News' at MSC. • Typically is done live by the one teaching that day. • If a video message, the campus pastor will give the news. All announcements are listed in the bulletin. Announcements
Woodmen campus is the recording campus currently.Only that campus is online streaming live. • Podcast of service goes up a week delayed. Streaming
Systems/Software:Weneed everything to run through one location/system. • Purchasing: We get a better price because of volume when purchasing. Helping others stay on the same page and a central support mindset. • Coordination: Someone, centrally, is always thinking of all the variables for everyone at all campuses Collaboration
It’s not about the technology ….it’s about the story Technology
Audio • Video • Theatrical Lighting Technology
Millennial Generation … prepare for impact Next Generation
Who are we reaching • Who are we not reaching Culture
Q & A Send Questions via Chat to Tami
A healthy culture celebrates success...what are we all doing to celebrate successes throughout our ministries? • To create a new culture, you have to destroy the old one. And, you must have a consistently high sense of urgency. Creating (and maintaining) healthy culture is hard work! John Boyle Chapter 6, “The Catalyst of Chaos”Cracking Your Church’s Culture Code by Sam Chand
Chapter 6, “The Catalyst of Chaos”Cracking Your Church’s Culture Code by Sam Chand