The Negative E ffects of TV Advertising on Children.

1. The Negative Effects of TV Advertising on Children. Chad Calveri Section # 035

2. Introduction Today, children everywhere are easily influenced by the things they watch on television, as well as the commercials. Children today watch far more television than children did in the early days of TV. In addition, they are online where advertising is prevalent as well. The influence of advertising has permitted much of what our children do and see. In many cases, children tend to misinterpret the messages conveyed through the advertisement. They end up having wrong notions about many issues. Advertising influences the minds of children, which creates a need to own that particular product being advertised.

3. Physical effects on kids

4. Disasterous strike Marketers choose children because they can easily lure them in. Advertisers spent $105.97 billion in 1980. This number more than doubled in 2001 when it reached $230 billion In the year 2000, the Census reported 105 million households in America, meaning advertisers spend an average of $2,190 on one household per year. Advertisers spend this much money because of television. The average child sees an estimate of more than 20,000 commercials every year - that works out to at least 55 commercials per day Children will insist their parents purchase what they see or hear on television. In the 1960's, children had an influence on about $5 billion of their parent’s purchases. That figure increased to $50 billion in 1984 and tripled to $188 billion in 1997. James McNeal, a kids marketing expert, estimated children twelve and under would influence $500 billion of family purchases by the year 2000. Many educational posters in schools started advertising candy to children, when it will only rot their teeth and make them gain weight. . Smoking has nothing good to offer to children but health problems later on in life. Television impacts children the most as far as advertising goes. Many children as young as three years old recognize brand named products and clothing. When these children spend time watching so much television they cannot help but be influenced by it, and want what they see. These children become so obsessed with having what they see on television that they continue to hassle their parents until they get it.

5. Percentage Wise on TV usage. TV viewing among kids is at an eight-year high. On average, children ages 2-5 spend 32 hours a week in front of a TV—watching television, DVDs, DVR and videos, and using a game console. Kids ages 6-11 spend about 28 hours a week in front of the TV. The vast majority of this viewing (97%) is of live TV . 71% of 8- to 18-year-olds have a TV in their bedroom ; 54% have a DVD/VCR player, 37% have cable/satellite TV, and 20% have premium channels. Media technology now offers more ways to access TV content, such as on the Internet, cell phones and iPods.  This has led to an increase in time spent viewing TV, even as TV-set viewing has declined.  41% of TV-viewing is now online, time-shifted, DVD or mobile . In about two-thirds of households, the TV is "usually" on during meals. In 53% of households of 7th- to 12th-graders, there are no rules about TV watching . In 51% of households, the TV is on "most" of the time . Kids with a TV in their bedroom spend an average of almost 1.5 hours more per day watching TV than kids without a TV in the bedroom. Many parents encourage their toddlers to watch television.

6. Negative effects on TV advertisements to get kids to smoke. It is shown that tobacco ads are banned on TV and that young people still see people smoking on programs and movies shown on television.  The tobacco industry uses product placement in films.  Smoking in movies increased throughout the 1990s . Internal tobacco industry documents show that the tobacco industry purposefully markets their product to younger people.   The industry uses subtle strategies like logos at sporting events, product placement, and celebrities smoking weed to get around the ban on TV advertising for their products. Kids who watch more TV start smoking at an earlier age.  The relationship between television viewing and age of starting smoking was stronger than that of peer smoking, parental smoking, and gender . Recent research has shown that exposure to smoking in movie characters increases the chances that viewers will associate themselves with smoking.

7. Effectsbyage18 By age 18, if the man or woman is still in the habit of smoking or continuously gaining weight from unhealthy eating, then it would most likely mean that it would be very hard to overcome these habits without much dedication and hard work. Many of the kids are shown disconnected with their relatives that effect their lives.

8. Bibliography file:///I:/TV%20Advertising%20and%20its%20effect%20on%20children.htm file:///I:/effects-of-advertising-on-children.html Chad word.docx