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Budget Agricultural Tyres Spain 14/06/2005

Budget Agricultural Tyres Spain 14/06/2005. Figures Market Evolution. Ibérica. Sales by month Ibérica. Figures Market Evolution. Spain. Share of Market Spain. Pool 05 ( April-May ). CGS Groups unit YTD Spain. Sales by month Spain. Market Evolution (2001 – Fc 2005). Portugal.

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Budget Agricultural Tyres Spain 14/06/2005

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  1. Budget Agricultural Tyres Spain 14/06/2005

  2. Figures Market Evolution. Ibérica

  3. Sales by month Ibérica

  4. Figures Market Evolution. Spain

  5. Share of Market Spain

  6. Pool 05 ( April-May )

  7. CGS Groups unit YTD Spain

  8. Sales by month Spain

  9. Market Evolution (2001 – Fc 2005). Portugal

  10. Share of Market Portugal

  11. CGS Groups unit YTD Portugal

  12. Sales by month Portugal

  13. Budget 06

  14. Budget 06 figures CGS Ibérica

  15. Budget 06 figures CGS Spain

  16. Budget 06 figures CGS Portugal

  17. SWOT ANALISYS

  18. Target 05 Iberica FIMA Consolidation of Wholsaler-business Integration of Portugal Incraese of OE business

  19. Target 06 Iberica • Need of enlargement of Continental brand (New AC70,row crops,Impl.,Mpt) • Advanced Multibrand Approach • - Ampliation of the product range ( Imp.,MPT ) • - Brand offering (Premium, Quality, Budget) • Marketing Support (Increase of current Budget).FIMA,AGROTEC • Development of Incentive programs to increase the sales.(factory visits)

  20. Target 06 Iberica Development of Advertisement Campaigns to increase our quality image. Communication Concept. Product knowledge support Tyre Application profile Technical data book in Spanish

  21. Target 05 Portugal Developed Wholsalers Strategy Consolidate the Portugues Market • Total National Coverage • Profitable business

  22. Target 06 Portugal • Advanced Multibrand Approach • - Ampliation of the product range ( Imp.,MPT ) • - Brand offering (Premium, Quality, Budget) • Consolidate the Portugues Market • Create a new distributors channel ( Quality Brand )

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