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BU Agricultural Tyres CGS Holding Prague. 1. CGS Holding, Prague. Company facts Type of company: Incorporated company Registered: Prague, CZ Capital stock: € 103.299.000 The capital stock is evenly spread by 25% among the owners Turnover (2003): € 222.741.000. TYRE DIVISION.
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BU Agricultural Tyres CGS Holding Prague
1. CGS Holding, Prague Company facts Type of company: Incorporated company Registered: Prague, CZ Capital stock: € 103.299.000 The capital stock is evenly spread by 25% among the owners Turnover (2003): € 222.741.000
TYRE DIVISION TECHNICAL RUBBER DIVISION MACHINERY DIVISION OTHER COMPANIES 1. CGS Holding, Prague Past company structure (up to Nov. 2004) Share of sales 53 % 31 % 12 % 4 %
1. CGS Holding, Prague Impact on company structure An accelerated growth within the market of agricultural tyres was not expected by CGS of its own A rapid expansion could be only realized by the aquisition of an already well established company CGS Tyres represents, after the aquisition of the Continental BU Agro, by far the No.2 within the European market of agricultural tyres The new business unit Agro enables CGS for the future a qualitative and quantitative market growth q q q q
BU Agro BU Ind. 1. CGS Holding, Prague New company structure (effective from Nov. 2004) Turnover: € 320 Mio. TYRE DIVISION TECHNICAL RUBBER DIVISION MACHINERY DIVISION OTHER COMPANIES € 130 Mio. € 100 Mio.
BU Agricultural Tyres CGS Reifen Deutschland GmbH
2. CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Company facts Owner: CGS / Mitas a.s., Prague Registered: Hanover, Germany Object of the company: Development, production and selling of agricultural tyres Production plants: Otrokovice, Prague, Zlin Turnover (2004): € 130.000.000
Executive board CGS Reifen Deutschland GmbH Marketing & Sales Finance & Logistic Research & Development Autom. Eng. & Prod. Manag. Quality- Management Production Controlling Accounting Logistic Product-Development Material-Development Product- Industrialisation Trial Autom. Eng. Produkt Manag. Original Equipment Replacement Markets: CGS Reifen Deutschland GmbH (D,B,NL) CGS Pneus France EURL CGS Reifenvertrieb GmbH (A) CGS Neumáticos Iberica (E,P) CGS Tires US, Inc. CGS Tires Mexico CGS Tyres UK Ltd. CGS Pneumatici Italia S.r.l. Continental Daek Danmark A/S * Continental Rengas Oy, Helsinki * Continental Dekk Norge A/S * Continental Däck Sverige AB, Gothenburg * Continental Suisse S.A., Dietikon * Mitas a.s. (CZ, PL, SK, RdW) QM Product QM Plant QM Logistic Customer Service Otrokovice Prague Zlin 2. CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Company structure * will be displaced while the year 2005 by CGS organization
2. CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Business strategy Enhancing of current strategy! Development-partner of our OE customer for premium tyres Qualified marketing/sales and service for premium tyres in Original Equipment and Replacement Covering of further relevant market segments (Quality and Budget) in Replacement Expansion / strengthen the worldwide market position Continue the brand strategy: Original Equipment Continental Replacement Multi-Brand q q q q q
BU Agricultural Tyres Share of market
2003 2001 bias 30,4% 31,7% 21,2% 18,8% Conti 15,8% 10,0% radial Market 1-10/2004 2002 30,1% 30,8% 23,7% 20,1% 20,2% 13,3% 3. Share of Market SOM evolution Traction 2001 – 10/2004, Replacement Europe Source: ERMC
3. Share of Market SOM evolution Traction 2001 – 10/2004, Replacement Europe (main markets) Source: ERMC
3. Share of Market SOM evolution Traction 2001 – 10/2004, Replacement Europe (main markets) Source: ERMC
BU Agricultural Tyres Sales structure
OE 14% 86% 21% 2001 REPL 79% 2003 OE 17% 83% Budget 2004 2002 REPL 4. Sales structure Total Business Unit Agricultural Tyres 2001 – 2003 & Budget 2004 Original Equipment / Replacement, Brand Continental OE REPL OE 28% 72% REPL
4. Sales structure Sales structure by country total BU Agricultural Tyres 2003 Original Equipment / Replacement, Brand Continental
4. Sales structure Sales structure 2003, business unit by brand Original Equipment / Replacement Brand-Strategy OE: Core brand Continental REPL: Multibrand-Strategy
BU Agricultural Tyres OE-Business
5. OE-BusinessWorld Tractor Production / Evolution year 2000 to year 2004 Source: Tractor manufacturers Europe / Approximation
+11% +36% +64% +80% +102% 5. OE-Business Volume Evolution Volume increase in %, Traction Radial 2000 – 2004 / Budget 2005 Brand Continental 66.187 89.832 99.350 40.339 22.376 11.063 2005 Budget 2000 2001 2002 2003 2004
5. OE-Business Expected Volume Development 2005 - 2009 Sales development Traction Radial, OE Europe, Tractor market, Brand Continental Year 2009: Additional sales opportunities within Combine, Telehandler manufacturers & other Agro manufacturers approx.: 26.000 tyres 124.000 142.500 188.000 216.600 163.000 Adjusted FC 2005 2006 2007 2009 2008
BU Agricultural Tyres CGS Neumáticos Ibérica
CGS Neumáticos Ibérica Company facts Propietario: CGS / Mitas a.s., Prague Registrada: Madrid, España Dirección: Enrique López (Managing Director) Objeto de la Compañia: Venta de ruedas de agricultura. Plantas de producción: Otrokovice, Prague, Zlin Turnover (2004): € 4,2 Mio Turnover fc (2005) € 5,5 Mio
CGS Neumáticos Ibérica Mercado evolución (2001- fc 2005).España
CGS Neumáticos Ibérica Mercado evolución (2001- fc 2005).Portugal
CGS Neumáticos Ibérica A) Distribuidores regionales Capacidad de Compra Capacidad de Almacenaje Capacidad de Distribución Capacidad de Servicio B) Talleres locales Potencial en Agricultura Zonas libres Organización de Ventas España
CGS Neumáticos Ibérica Organización de Ventas Portugal Cambio de estrategia comercial ( Enero 2005 ) Ventas a través de distribuidores
CGS Neumáticos Ibérica Organización del Dto. Atención al Cliente España Distribuidores Departamento Atención al Cliente Continental CGS Ibérica Portugal Jefe de Ventas Portugal Departamento Atención al Cliente Continental Portugal CGS Ibérica
BU Agricultural Tyres Products / Highlights
6. Products / Highlights + Transp Capacity Ride Comfort Mileage AC70G MPT AC65 AC70G Road AC85 AC70T/H AC85 C SVT AC90C + + Ground Protection Traction Efficiency Field Row Crop
6. Products / Highlights AC 65 Features - Ideal for field, grassland and road work - • Advanced lug design for excellent grip and high speed road travel up to 65 km/h. • 65% aspect ratio for superior performance and stability. • Premium R1 W tread depth. • Highest load capacity and largest footprint in the Conti Agro range for a greatest reduction in soil compaction.
Features 6. Products / Highlights AC 85 - New Standard Tire for Universal Application - Smooth inter-space for good self-cleaning. Superior lug count for greater traction and smooth comfortable road travel at speed up to 50 km/h. Premium R1 W tread depth. Compared to standard tires reduced inflation pressure providing significant reduction in soil compaction and increase in traction efficiency Rounded shoulders and lugs minimize crop and turf damage.
Features Features Features 6. Products / Highlights AC 70 T AC 70 G AC 70 H • Wide-base tires for field • and road use • Very good traction in normal • and wet soils due to • deep lugs and good self • cleaning • Highly economical due to • low slippage in field use • Wide-base tire • predominantly for grassland • Very good traction in normal • and dry soils due to normal • lug depth • Excellent on road due to • overlapping of lugs • Large lug surface ensures • protection of plants • Ideal for combines and • tractors onland • Minimal ground pressure • and top load capacity • High economical due to • its high durability both in • field and road use • Very large ground area • and even distribution of • ground pressure
Features 6. Products / Highlights SVT • Specialized for mashinery over 200 HP • Various tread patterns – SuperVolumeTyres can have different tread patterns, depending on their main field of application • For harvester in onland application • For tractors in inland application • Gentle in ground handling with high load capacities • Good seating and easy fitment • High service life and high resistance to wear