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BUS 446: Marketing Strategy

BUS 446: Marketing Strategy. Library Research. Andrea Cameron amcamero@sfu.ca. The Research Process. Where do you begin?. The Research Process. Choose a research question Think of some sub-questions Identify likely publishers Choose a database/tool/source Search and repeat

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BUS 446: Marketing Strategy

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  1. BUS 446: Marketing Strategy Library Research Andrea Cameron amcamero@sfu.ca

  2. The Research Process Where do you begin?

  3. The Research Process • Choose a research question • Think of some sub-questions • Identify likely publishers • Choose a database/tool/source • Search and repeat • Evaluate your results • Write and/or present your report Get help

  4. What is the demand estimation for DIY access to auto shops? Can you think of some sub-questions? What about sub-sub-questions?

  5. Identify likely publishers

  6. Choose a database/source • Government: Statistics Canada, Industry Canada (SME benchmarking) • Associations: Automotive Industries Association of Canada • Academic: Business Source Complete • News:Business Source Complete, Factiva • Commercial: Passport GMID, IBIS World, PMB, Simply Map

  7. Print Measurement Bureau (PMB)

  8. Passport GMID

  9. Passport GMID

  10. IBISWorld

  11. How do you know when you’ve done enough research?

  12. Getting help THANK YOU!

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