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BUS 446: Marketing Strategy. Library Research. Andrea Cameron amcamero@sfu.ca. The Research Process. Where do you begin?. The Research Process. Choose a research question Think of some sub-questions Identify likely publishers Choose a database/tool/source Search and repeat
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BUS 446: Marketing Strategy Library Research Andrea Cameron amcamero@sfu.ca
The Research Process Where do you begin?
The Research Process • Choose a research question • Think of some sub-questions • Identify likely publishers • Choose a database/tool/source • Search and repeat • Evaluate your results • Write and/or present your report Get help
What is the demand estimation for DIY access to auto shops? Can you think of some sub-questions? What about sub-sub-questions?
Choose a database/source • Government: Statistics Canada, Industry Canada (SME benchmarking) • Associations: Automotive Industries Association of Canada • Academic: Business Source Complete • News:Business Source Complete, Factiva • Commercial: Passport GMID, IBIS World, PMB, Simply Map
Getting help THANK YOU!