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Must for Mums

Best-selling Guides to Mumbai, Bangalore and Delhi

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Must for Mums

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  1. MAMA KNOWSEVERYTHING Ever wondered who tells her?

  2. It was the Best selling The Must for MumsMUMS' GUIDES Mumbai Bangalore Delhi For

  3. Established as the premier resource for parents since 1998…. • A one-stop shop for information for parents, the Guides are seen as an authority in the field of parenting. • The resounding success of the Guides, bears testimony to the fact that parents are yearning for this information. • They seek to remove unnecessary stress and to help parents experience the fun and fulfillment of bringing up children.

  4. What do Mums’ think of these Guides? We are pleased to claim today that there is rarely a mother in Mumbai, Delhi and Bangalore who hasn't bought, borrowed or been recommended a mums' guide!

  5. The Scope • Best seller – Each Guide has sold over 15,000 copies • Repeat sales - Research has shown that the guides enjoy a loyal following • Recurring visibility - They stay on the shelves for at least a couple of years • Indispensable possession- In fact, we have found that the book has become a common gift to new mothers as an essential ‘must-have’. • With 3 million babies born every year in the Indian upper middle class, the increase in user base is a huge possibility.

  6. Avenues unlimited….. • Corporate employee support – For companies who want to show they care • Promotional gifts offered along with child-related products

  7. Focused & Frequent Visibility • The books address a very niche audienceand targets specifically mothers of young children in each city • They also command repeated and regular viewership, given the very nature of a handbook • The books offer high visibility due to their presence at the traffic signals, bookshops, toy stores • Being a novel concept, the press too has patronized the book at all stages. The release functions have attracted much attention from the paparazzi as well as all those connected with children

  8. THE GUIDES…

  9. Around Town Schools Classes • Art • Music & dance • Sports • Theatre & Speech • Educational • Vacation Camps • Creative Learning Parties • Party Organisers • Party Entertainers • Party Food • Party Return gifts • Activities in the city • Libraries & Book Clubs • ICSE Schools • SSC Schools • IGCSE Schools • IB Schools • CBSE Schools Child counselors • Learning disabilities • IQ Testing Nurseries Shopping for kids • Mother –toddler groups • Play Schools • Nursery Schools • Baby Shopping • Sports Stuff • Clothes & Shies • Maternity Wear • Children’s Furniture • Wheelies Pediatric facilities • Emergency contacts • Pediatric assistance The Content • The content of the books pertain to all city-centric information that a parent requires. • This includes crucial details and helpful hints about:

  10. The Content • Comprehensive, appropriate and in-depth details • Wide coverage in terms of area of the city as well as services • Accurate and up to date information • To ensure the above, the information is collected through a wide network of mothers, research as well as personal interaction

  11. The newbook on the block EDUCATION IN THE CITY • A perspective on the educations boards including ICSE, CBSE, SSC and the new animal called IB and IGCSE from experts and consultants • Alternate educational systems including Steiner schools, Gurukul, etc. • A perspective on early education and the school admission procedure CONNECTING WITH OUR KIDS • The importance of seeing a counsellor • How easy is it to seek help? • Kinds of Counselling • Special Issues such as Learning Disability, etc. • Parent Counselling

  12. The newbook on the block PURSUIT OF EXCELLENCE IN SPORTS & ARTS All that parents need to know for kids to about activities as a passion or as a Profession • Sports • Horse Riding • Chess • Gymnastics • Music • Drama • Art

  13. The newbook on the block KEEPING KIDS SAFE & HEALTHY • Paediatrician - Emergency Tips. How do you stay prepared? • Medical kit for travelling • Choosing a paediatrician. Which hospital attached to? LET’S PARTY • The birthday party guide according to age • Planning a Party

  14. Publishing We have signed contracts with Oxford & IBH Publishing Co. Pvt. Ltd., New Delhi for the publishing of all books.

  15. THE RESPONSE?

  16. India’s Best seller!

  17. WHAT THE PRESS HAS SAID…

  18. PROMOTIONS & EVENTS

  19. Mumbai Mums’ Guide released by Mr. Ronnie Mendonca Introduced by Ms Gauri Khan Delhi Mums’ Guide released by Ms. Sheila Dixit

  20. Summer Fun Event

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