Creating Your Professional Online Brand

1. Creating Your Professional Online Brand Beth Blecherman My Story: Tech Journalist : Family technology and social media Tech Consultant : Social Media For Business, Startups Author: MyParentPlan.com Speaker: Online Branding, Pitching bloggers and Project Management @TechMama Techmamas.com TechMamas@outlook.com

2. Creating Your Professional Online Brand What is a Professional Online Brand? • Professional Online Brand – Show public professional image • + Business updates & professional interests ( inspire, motivate, emotion) • + Information on “your Product” • + Professional quality images, video and podcasts • + *Professional* personal updates • + Curation of relevant news & events • + Social good • + Conversation with community! • Have Conversations (outreach, LISTEN, curation, community building)– not just talking • Conversation = Listening, sharing, engagement, asking questions THEN talking • Show you are an Influencer (Knowledge expert). Be the source for information in your professional niche. • Own your brand/social media footprint

3. Creating Your Professional Online Brand What is a Professional Online Brand? • Separate from business social media brand.. • Who maintains business online brand? • + PR/Social Media Agencies • + Internal Social media team • Outreach to press, customers, relevant online communities, crowdsourcing, business partners, etc.. • Who maintains your professional brand? • + You • + Delegation (graphic designers, photographers, marketing consultants) • Outreach to professional and public community.

4. Creating Your Professional Online Brand Your Online Professional Brand …..My Plan • Created headshot, graphics, “public” story, niche & social good • Identify social media platforms such as blog, Twitter, LinkedIn, Facebook etc (relevancy, ROI?) • Identify sites & social media for curation and sharing (apps) • Develop your “landing page” • Define what is your “product” – then decide on the type of content to entice your customers to “sign up” (newsletter, your site feeds, for your course, buy products etc”) Why should they come back each (day, week, month etc)? • Identified sites to contribute to (Mashable, LaptopMag) Keep your focus: Business first – Time management is key!

5. Creating Your Professional Online Brand Your Online Professional Brand …..My Plan • Set up profiles with professional photos (consistent professional brand). Check photo sizing for each platform (i.e. new Twitter Header!) • Set up social media management tools, webmaster & analytics (ROI?) • Researched Legal & FTC issues and create online disclosures • Set up daily social media plan (analyze & automate.. hire resources where needed – such as Editor, Graphic Designer). • Created contingency plan (….negative happens) Keep your focus: Business first – Time management is key!

6. Creating Your Professional Online Brand Social Media Platforms include.. Video: Photo: Blogging: Business: Groups: Webinars: Audio:

7. Creating Your Professional Online Brand Community Platforms include.. Or..join existing communities..

8. Popular (Snapchat) does not equal professional (Facebook Page, Instagram, Vine, YouTube,Pinterest board, Twitter Profile etc)

9. Does it work? PCMag:

10. Creating Your Professional Online Brand HOW NOT TO ACT ONLINE: Amy’s Baking Example http://www.huffingtonpost.com/2013/05/14/amys-baking-company-kitchen-nightmares_n_3274345.html

11. Consistent Branding – Across Platforms

12. Consistent Branding – Across Platforms

13. PHOTO : Incl. Pinterest & Instagram Use “RELEVANT” platforms – incl. Visual , Audio & Video AUDIO & PODCASTS

14. Use multiple platforms – incl. Visual , Audio & Video VIDEO

15. Creating Your Professional Online Brand Identify sites and social media for curation/sharing • RSS readers can organize and offer sharing for content from sites relevant to your brand. Includes: Flipboard: Feedly:

16. Creating Your Professional Online Brand Social Media Management Tools(to name a few…..) • HootSuite: Manage multiple social networks, schedule messages and tweets, track brand mentions,  analyze social media traffic. • IFTTT (If This Then That) – Duane Forrester from Bing. Channels are the basic building blocks of IFTTT. Each Channel has its own triggers and actions. • Mention (track your brand), Buffer (schedule content), Tweriod (find best times to share) , Storify, Bottlenose (insight) , bitly(count clicks)

17. Creating Your Professional Online Brand Social Media Management (cont.) • Multi-platform & CRM: Sproutsocial, Hootsuite, Socialoomph, Socialbro, Salesforce Marketing Cloud.com (high end) • Platform specific: Twitter: Tweetdeck, Commun.it, Tweetvite, Twtvite, Tweetchat, Twubs. Pinterest:VirtalTag. Facebook: Pagemodo • Analysis: Relate IQ  (Relationship intelligence), Tweriod (best time), Hashtracking (#), Mention • Content: Thunderclap.it (amplify), SnapApp (content) • Design: Canva, BigStockPhoto, Adobe Photoshop • Webmaster tools: Bing, Google, Wordpress plugins

18. Social Media WorkflowCredit:http://socialmediatoday.com/brianna5mith/1422451/social-media-workflow-infographic

19. Creating Your Professional Online Brand Choose Role Models -Leadership and Social Media Analysis

20. Creating Your Professional Online Brand Choose Role Models – Engagement + How To

21. Creating Your Professional Online Brand Choose Role Models – How To (Facebook)

22. Creating Your Professional Online Brand Choose Role Models – Robert ScobleIndustry Influencer

23. Creating Your Professional Online Brand Choose Role Models – Fashion/Design

24. Creating Your Professional Online Brand Choose Role Models – Apps

25. Creating Your Professional Online Brand Choose Role Models – Apps

26. Creating Your Professional Online Brand Choose Role Models - Entrepreneurs

27. Choose Role Models – Entrepreneur (Dave Morin)

28. Creating Your Professional Online Brand Choose Role Models –Dave MorinLinkedIn

29. …..Questions?Beth BlechermanTechMamas@outlook.comYour Online Professional Brand - Plan • Create headshot, graphics, “public” story & social good • Identify social media platforms (relevancy, ROI?) • Identify sites & social media for curation and sharing (apps) • Idenfity your landing page • Set up profiles (consistent professional brand) • Set up social media management tools, webmaster & analytics (ROI?) • Legal & FTC disclosures • Set up daily social media plan (analyze & automate.. hire resources where needed). • Contingency plan (negative happens) Keep your focus: Business first – Time management is key!

30. Exercise Create Twitter Profile • Headshot • Get professional headshot • Header: 1252x626 Dimensions – 5 MB max file size • Hire graphic designer if needed • Website link • Link to bio • 160 character Twitter bio • Show some character (your story)

31. Exercise Create LinkedIn Profile • Title • Summary • Experience • Skills & Expertise • Education • Interests • Personal details • Advice for contacting • Additional organizations • Recommendations