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The Unifying Central Goal. To maximize the long-term profits of the firm by profitably satisfying customers' needsThis goal ties together everything a manager doesBecause business management is an art supported by science, the accomplishment of this goal is a never-ending task. . The Manager Is a
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1. Developing aWorkable Approach to Agribusiness Management
Chapter 19
2. The Unifying Central Goal To maximize the long-term profits of the firm by profitably satisfying customers’ needs This goal ties together everythinga manager does Because business management is an art supported by science, the accomplishment of this goal is a never-ending task