There’s an App for That! Social Media in EM Education

1. There’s an App for That!Social Media in EM Education • Rahul Patwari, MD, FACEP • Rakesh Engineer, MD, FACEP Key: http://db.tt/00ip03S PPT: http://db.tt/AdeMJRl

2. I have some bad news for you...

3. ...you’re “the man*” *And/or “the woman”

4. Disclosures • Rahul Patwari • None • Rakesh Engineer • Emergencies in Medicine, LLC • HonkaZooZoo.com (wife)

5. Goals & Objectives • Briefly review some of the characteristics of Millennial learners • Discuss the benefits and pitfalls of social media in medical education • Discuss strengths and dangers of using image manipulation software • Review some browser extensions useful in this arena

6. MillennialsWho are these guys?

7. Millennial Motivations • What do I get out of this? • Praise me • Connections with friends and peers • Work-life balance • Instant access to information • Technology

8. Millennial Learners • Entitled, optimistic, confident • Low tolerance for disappointment • Community service • Value work-life balance Maria Aaron, “Four Generations on GME”

9. Millennial Learners • Flexible schedules, work hard, efficient, multi-taskers • Team oriented • New communication style Maria Aaron, “Four Generations on GME”

10. Millennial Learners • Mandatory Lectures ? • Textbooks ? • Bullet points ? • Online modules ? • Pod casts ? Maria Aaron, “Four Generations on GME”

11. What is“Social Media?”

12. Newspaper Old Websites Lectures Textbooks Radio CD & DVD TV Ye Olde Media

13. Facebook Modular Education Twitter LinkedIn Blogs Sermo Cloud Computing Pod Casts Social Media

14. Intro to Facebook

15. Intro to Twitter

17. Glossary • Blog Blogger • Microblog Twitter, Tumblr • Podcast iTunes • Social Bookmark StumblUpon • Social Network FB, Linkedin • Wiki PB Works, G.Sites Saarinen C, Arora V, Ferguson B, Chretien K.  Incorporating social media into medical education.  Academic Internal Medicine Insight.  9(1):12-13, 19.

18. Physicians on Twitter • Docs with 500+ followers (May, 2010) • 49% health or medical • 21% personal • 14% retweets • 12% self-promotional • 1.4% product/proprietary • 0.6% medical education Chretien KC. Physicians on Twitter (Research Letter). JAMA. 2011;305(6):566-568.

19. Physicians on Twitter • Docs with 500+ followers (May, 2010) • 3% unprofessional • 0.7% privacy • 0.6% profanity • 0.3% sexually explicit • 0.1% discriminatory Chretien KC. Physicians on Twitter (Research Letter). JAMA. 2011;305(6):566-568.

21. Trust vs Perception of Risk • Anonymity vs. accountability • Comfort or sense of control • Understanding abuse potential • Predictability of the environment • Real life social connections Psychology of Facebook: https://docs.google.com/Doc?id=dcqn4jpj_156gr5kp9c8

23. Facebook’s “Privacy” Policy • When you post User Content to the Site, you authorize and direct us to make such copies thereof as we deem necessary in order to facilitate the posting and storage of the User Content on the Site. By posting User Content to any part of the Site,you automatically grant, and you represent and warrant that you have the right to grant, to the Company an irrevocable, perpetual, non-exclusive, transferable, fully paid, worldwide license (with the right to sublicense) to use, copy, publicly perform, publicly display, reformat, translate, excerpt (in whole or in part) and distribute such User Contentfor any purpose, commercial, advertising, or otherwise, on or in connection with the Site or the promotion thereof, to prepare derivative works of, or incorporate into other works, such User Content, and to grant and authorize sublicenses of the foregoing. You may remove your User Content from the Site at any time. If you choose to remove your User Content, the license granted above will automatically expire, however you acknowledge that the Company may retain archived copies of your User Content. Facebook does not assert any ownership over your User Content; rather, as between us and you, subject to the rights granted to us in these Terms, you retain full ownership of all of your User Content and any intellectual property rights or other proprietary rights associated with your User Content.

24. How to mitigate the risk • Keep Separate Personal and Professional Personas • Your hospital’s public relations department may have guidelines • Remove PHI • Generalize Histories • Crop responsibly*

25. Incorporating S.M.into Teaching

26. “You can’t use social media to sell stuff or to promote. You have to use it to share information. It’s about trying to share with your [audience] a healthy way to engage them to make them better people.”- Howard SchultzCEO Starbucks

27. The Old Rules Still Apply • Focus: Teaching & Learning Objectives • Select a tool that supports objectives • Method to assess efficacy Saarinen C, Arora V, Ferguson B, Chretien K.  Incorporating social media into medical education.  Academic Internal Medicine Insight.  9(1):12-13, 19.

28. The Old Rules Still Apply • Assess skill level of learners & teachers to determine: • Application • Training needed • Barriers Saarinen C, Arora V, Ferguson B, Chretien K.  Incorporating social media into medical education.  Academic Internal Medicine Insight.  9(1):12-13, 19.

29. Barriers • Time to learn • Access (secure networks) • Perception: openness & transparency • Need to control content Saarinen C, Arora V, Ferguson B, Chretien K.  Incorporating social media into medical education.  Academic Internal Medicine Insight.  9(1):12-13, 19.

30. Skype / FaceTime

31. Skype / FaceTime • Orientation • Mid rotation feedback

32. Facebook in Educationjust a few of many possibilities • Create a Rotation Page • Virtual Office Hours • Invite discussions • Videos and images

33. Create a Rotation Page

34. Virtual Office Hours

35. Discuss Images

36. Invite Contributions • Anyone can post videos and images, pose questions and start discussions • Other faculty • Students can try to stump you

37. Twitter in Educationjust a few of many possibilities • A Day In The Life of an ER Doc • Audience Response System • Peer review

38. “A Day in the Life” • Got home, 5 am. Man am I tired. Busy night shift. • Kids got me up at 8 am. Yuck. Where’s my coffee? • Back at the office for a meeting then chest pain lecture. Love teaching. • Missing U2 concert tonight. Oh well, will catch them next time around. • Home for 3 hours of sleep, then back to work. • First case: code! Still makes me nervous. • Trauma. Never gets old. Chest tubes and lines. • Student asked me something I didn’t know. Made something up, better go look it up.

39. Twitter as an Audience Response System http://www.sapweb20.com/blog/powerpoint-twitter-tools/

40. Twitter for Audience Polling http://www.sapweb20.com/blog/powerpoint-twitter-tools/

41. Barriers to Twitter ARS • Medical students do not use Twitter • Delay time • Students can change answers • No anonymity • Technical issues Matthew Mintz. Using Twitter as an Audience Response System. 2/17/2011 http://drmintz.blogspot.com/2011/02/using-twitter-as-audience-response.html

42. www.webstarcontent.com

45. Controlling ClutterLinkedin • Remove “See who you already know” • Remove Linkedin news • Customize notifications • email • groups, company, application, • account

49. Linkedin in Education • Create groups for discussions • CDEM • CDEM working groups • Multiple sites of the rotation • Med student discussions