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State of the U.S. Recreational Boating Industry

Learn about the booming recreational boating sector in the U.S., with over 140 million Americans prioritizing outdoor recreation and contributing $646 billion annually to the economy. Despite economic challenges, the sector saw a 5% annual growth between 2005 and 2011. Discover the significant impact of boating on the industry, with one-fifth of outdoor recreation spending going into boating and fishing activities. Explore market insights, sales trends, and key action areas shaping the recreational boating landscape. Stay informed about government relations concerns and advocacy efforts shaping the future of recreational boating. Join the movement to welcome more people to the water and help drive positive news about boating nationwide.

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State of the U.S. Recreational Boating Industry

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  1. State of the U.S. Recreational Boating Industry

  2. Thom Dammrich President, National Marine Manufacturers Association

  3. Outdoor Recreation Participation is Up Source: Fish & Wildlife Service, NMMA

  4. An Overlooked Economic Giant Over 140 million Americans make outdoor recreation a priority in their daily lives. Americans spend $646 billion annually on outdoor recreation. Between 2005 and 2011 the outdoor recreation economy grew approximately 5% annually– this during an economic recession when many sectors contracted. Outdoor Recreation is BIG Business Source: Outdoor Industry Association

  5. New Outdoor Recreation Sales plus Trip/Travel Spending = $646 Billion Direct Sales For every dollar spent on outdoor recreation products and gear, an estimated four dollars is spent on trips and travel Trip/Travel Spending $524.80 Source: Outdoor Industry Association

  6. Boating Gets its Share Almost one out of five dollars consumers spent on outdoor recreation went to boating and fishing Source: Outdoor Industry Association

  7. Boating’s Product versus Trip/Travel Spending • Over one out of five consumer dollars spent on boating goes towards boats, engines, and accessories • Over 300 million boating trips in 2012 • 3 billion boating exposure hours Source: Outdoor Industry Association

  8. Market Results 2103 Estimates and 2013 Forecast

  9. Total Powerboat Sales 2007 to 2013 est. 185,780 Source: Statistical Surveys Inc, NMMA 2011 Abstract

  10. Outboard Boat Sales 2007 to 2013 est. 115, 750 Source: Statistical Surveys Inc, NMMA 2011 Abstract

  11. Recreational Boating Leadership Council Six Priority Action Areas • Marketing & Communications • Education/Training • Youth • Diversity • Affordability • Advocacy

  12. Buyers Returning to Boat Shows • Exhibitors reporting returning of the buyer • Boats of all sizes and price points selling • First real sign of positive sentiment among consumers since recession • Show experience and marketing are bringing customers

  13. Discover Boating is Welcoming More People to the Water

  14. Generating Positive News About Boating Across the Nation

  15. A National Day to Welcome More People to the Water NationalMarinaDay.org June 8, 2013

  16. Exposure to Boating as a Child Drives Adult Participation 87% of current boaters boated as a child Source: NMMA 2011 Recreational Boating Statistical Abstract

  17. Number of Hispanic Households with HHI$50,000+ Source: Recreational Marine Research Center at Michigan State University

  18. Number of African American Households with HHI$50,000+ Source: Recreational Marine Research Center at Michigan State University

  19. Ethnicity of Households with HHI $50,000+ Total households equal 15.6 million Source: Recreational Marine Research Center at Michigan State University

  20. Total Number of Ethnic Households with HHI $50,000+ Source: Recreational Marine Research Center at Michigan State University

  21. Number of Asian Households with HHI $50,000+ Source: Recreational Marine Research Center at Michigan State University

  22. Understanding Cost And Value

  23. Our Top Government Relations Concerns • E15 and negative effects of Renewable Fuel Standard • Revisions to Magnuson-Stevens Act • Engaging every industry sector in boating advocacy • Tri-fuel testing and propeller guard test protocols • 66 new species of coral under Endangered Species Act • Model Year Enforcement

  24. Our Voice on Capitol Hill, The American Boating Congress May 8-9, 2013

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