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Pittsburgh Is Art Tourism Marketing. 2011 Campaign Results. The outcome of the “Pittsburgh Is Art” media campaign: 11 million web impressions generated 2.7 million television households reached 892,000 radio listeners targeted 1.7 million total print readership circulated.
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2011 Campaign Results • The outcome of the “Pittsburgh Is Art” media campaign: • 11 million web impressions generated • 2.7 million television households reached • 892,000 radio listeners targeted • 1.7 million total print readership circulated
2011 Campaign Results • Inquiries increased from key markets: • Cleveland ranked 2nd in total inquiries (Up from 3rd) • Columbus ranked 6th in total inquiries (Up from 15th) • Inquiries from Cleveland represented 10.1% of all inquires (Up 41%) • Inquiries from Columbus represented 3.14% of all inquiries (Up 112%)
2011 Campaign Results • Targeted markets responded representing 1/3 of our business: • 30% of tourism package buyers were from Cleveland and Columbus • 28% of room nights were sold to visitors from Cleveland and Columbus
Who • Women 25 – 64 yrs of age • Arts and Culture Enthusiasts • HH incomes over $75,000 • What • Web, TV, Print, Public Radio • When • February – April 2012 • Where • Cleveland & Columbus 2012 Performing Arts Campaign
