SKAL INTERNATIONAL AUSTRALIA

1. SKAL INTERNATIONAL AUSTRALIA 92nd National Assembly Sunshine Coast 4/5 September 2015

2. SKAL INTERNATIONAL AUSTRALIA 92nd National Assembly, Sunshine Coast 4/5 September 2015 Club Forum Membership Benefits Membership Retention and Growth Protocols

3. SKÅL Is not an acronym, it is a global networking organisation with opportunities for: S: Suppliers, Sales, Skills, Sustainability  K: Key Contacts, Key Markets  Å: Association, Affiliation, Agents, Access L: Leadership, Learning, Leverage 12 JULY 2015

4. Skål International at Aug 2015 • Largest Travel and Tourism Organisation globally • Includes all industry sectors • 16,338 members • 392 Clubs • Clubs are not-for-profit, and support local selected charities • 85 countries • Clubs/chapters in key global tourism markets for Australia • Clubs/chapters in global secondary tourism markets for Australia • Clubs/chapters in global emerging tourism markets for Australia • Clubs/chapters in many global future tourism markets for Australia

5. Skål International AustraliaForward Planning Strategy To retain membership numbers, set a strategy for membership growth and Club development; and position Skål as the trusted and respected voice in travel and tourism in Australia. Clubs have a Business and Financial Plan in place, which is reviewed and updated annually.

6. Member Benefits • Networking • Member of the largest travel and tourism organisation globally, which is unique • Business focus with opportunities at all levels • Global introductions and contacts • Various meetings at local, national, area and international levels • Awards and recognition program with PR, regular newsletters etc. • SIERS: SKAL International Event Registration System – attendance at Club meetings globally

7. Skål International role in State and Regional Tourism • Skål Clubs in regional locations are unique • Tourism networking and association monthly • Management discussion of state/regional/local issues • Elevation of issues into national/international industry forums • Industry participation domestically/internationally • Showcasing in B to B trade events globally • Profiling in awards programs, international media, and international/area/national/Club newsletters

8. Future Leaders/Young Professionals Future Leaders/Young Professionals program is in its infancy and good progress is being made, which includes Young Skal/Young Professionals: • Includes Skålorships • Annual Symposium (March 2015 in Rome) • Excellent opportunities for tourism students and young professionals • Networking opportunities • Mentoring opportunities

9. BREAKDOWN OF TOTAL MEMBERSHIP BY AUSTRALIAN CLUBAT 12 JULY 2015

10. Membership Classifications TRANSPORTATION • Aviation: airlines, airports, IATA • Maritime: passenger shipping, sea ferries, sea ports • Inland waterways: lake/river steamers, yachts, sightseeing operations • Railways • Autocar and coach companies • Car hire and car rental companies

11. Membership Classifications ACCOMMODATION • Hotel chains • Hotels, motels, motor inns • Tourist accommodation, holiday villages, clubs and camps • Tourist apartments, camping sites

12. Membership Classifications • TRAVEL AND TOURISM • Tourist organisations and associations: travel and tourism education, congress and convention centres, convention organisers, OTAs/reservations systems, hotel/travel agent/tour operator associations, tourist attractions • Travel/Tourism Consultancies • Travel Insurance • Travel Agents, Tour Operators, Inbound/Receptive Operators, Wholesalers • General Sales Agents

13. Membership Classifications GOVERNMENT • Official Tourist Organisations: tourism ministers, embassies, consulates, government tourism organisations MEDIA • Travel Media: publishers, editors, travel writers, TV/radio producers/reporters/broadcasters SPORTING, RECREATION AND DINING • Restaurants, Golf Clubs, Spas

14. Current Situation – Aug 2015 • Healthy membership numbers nationally • 1045 members at 20 Aug 2015 • Same as at 31 Dec 2013 • Club membership growth since 01 Nov 2014: Brisbane +19, Hobart +17, Perth +11, Broome +10, Sydney +9, Southern Gold Coast +9, Sydney North +8, Sunshine Coast +6, Darwin +7, Cairns +5, Kununurra +5 • 2016 membership goal 1100 • Membership retention and growth into 2016 is key

15. Tools and Resources - Aug 2015 • SIA powerpoint presentation shared with all Clubs • SIA Forward Planning Strategy 2014-2019 (VP Mark) • Club Business and Financial Plans 2015 X8 • 2016 Plans due 31 Oct 2015 – Annual Platinum Club Award • Position descriptions for Committee members (Club Statutes) • Succession planning by Committees • Committee handovers annually • MDO on each Committee • Model Statutes for SKAL Clubs

16. Membership Applications • SKAL International By-Laws for membership categories • Membership applications online – pre-populated • Membership approval process online – automated • Members responsible for updating their personal/contact information in SI database • Process relies on personal/contact details being updated/correct • SKAL brochure for all members to use • Annual Committee handovers are key

17. Skål International provides access to :- • Global markets and customers • Networking and business focus • Trade events • Sustainable tourism • Awards and recognition programs • B to B workshops • Sales trips – attend any Skål Club meeting globally • Future Leaders/Young Professionals Program • Includes all industry sectors • Cost effectiveness