Communication and Strategy

1. Communication and Strategy Mr. Samuel Tagayun-Ramos, Jr., MCM Faculty of Arts & Letters Department of Communication & Media Studies University of Santo Tomas

2. Definition of Communication • Communication is the transfer of meaning.

3. David Berlo Model

4. Elements of Communication • To successfully transfer meaning, you must understand that every message you receive comes from a sender who encodes the details of its content and selects a medium through which to transmit what she knows or feels. That message may be impeded by noise, primarily because of the cultural context against which it will be delivered as well as the field of experience of the receiver. The effect of the message will also depend on the frame of mind or attitudinal set you to the situation, along with the system of ethics that governs communication in your organization, your industry, and your society.

5. Principles of Communication

6. Levels of Communication

7. Barriers to Communication

8. Communicating Strategically

9. Successful Strategic Communication • Getting people to listen to what you say, read what you write, or look at what you show them is not easy. More often than not, people up and down the line have other interests that seem more immediate and other concerns to focus on. How, then, do you persuade them that paying attentions to your message and cooperating with you is in their best interest? Successful strategic communication usually involves the following six steps:

11. Why Communicating as a Manager is Different • Communication is a fundamental skill central to the human experience. We each know how to do it; we have done it since birth and receive additional practice each day. So, why is it so difficult to communicate on the job? What does the workplace do to change the nature of communication? Several factors in business life alter the way we look at communication. These factors influence the way we write and speak with others, right down to word selection and format. They influence our willingness to listen or to devout time to the concerns of others. And they influence the way we think about our daily problems, responsibilities, and challenges.

13. Crisis Communication

15. Five rules that Adaire Putnam thinks all Managers should consider as they approach crisis communication