1 / 14

The Power of Public Relations in Sports and Entertainment Marketing

Discover the essence of public relations for reputation building and goodwill in the sports and entertainment industry. Learn about different PR types, reasons for using PR, and its impact on various stakeholders. Explore examples, audience engagement, and community relations strategies for effective PR campaigns.

rmiles
Download Presentation

The Power of Public Relations in Sports and Entertainment Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Publicity and Public Relations Sports & Entertainment Marketing

  2. What is PR? • Public relations is about reputation. • Refers to any activity designed to create goodwill toward a business.

  3. Types of PR • Public information • Investor relations • Public affairs • Corporate communications • Marketing • Customer relations

  4. Reasons • Awareness • Education • Credibility • Permission to buy • Differentiation • Positioning • Relationship marketing

  5. Cover PR NEWSWEEK • Veteran Podsters understand that at least once a year Apple performs a feat that at once infuses them with dread and delight: an iPod upgrade. • The delight comes from a new look and new capabilities. • The dread comes from the realization that you're a step behind the cutting edge and must consider whether to buy your way back on it.

  6. Country PR • When the wall came down 15 years ago, east Germans were promised their lives would be enriched with new homes, money and jobs flowing in from free Europe. • Instead a new invisible wall of hopelessness has been erected--and millions moved west, leaving semi-derelict ghost towns and growing hostility.

  7. Public Relations vs. Advertising… • Basic difference • Publicity is NOT paid for by a business • Therefore… it is more credible • Publicity is a great way to spread info about a company, a product, or a person

  8. Disadvantages of Publicity • Cannot be controlled • Bad press is likely at times • Can you think of examples?

  9. Examples of PR Events… • Take a few minutes to write down some examples of public relation events…

  10. Increasing sales Reinforcing the company’s good reputation Spreading accurate info to the public Conditioning customers Reducing the impact of problems Helping to obtain a better treatment from government zoning, licenses, and taxes The goodwill generates?

  11. The PR Audience • Employees • Customers • General Public

  12. Employees • To customers, employees are the customers • Successful businesses have loyal employees • PR staff works with management and employees • Tuition reimbursement • In house newsletters • Health and wellness programs

  13. Customers • Good communication is VITAL in promoting a favorable business image • Customer advisory boards • Panels of consumers who make suggestions about products and businesses • Consumer affairs specialists • Used by national companies • Handle customer complaints • Sponsor events like a fashion show

  14. Community Relations • Refers to the activities that a business uses to acquire or maintain the respect of the community • Rocky Point Career Advisory Partnership is an example • Donations, sponsorships, participation

More Related