SALES PROMOTION PUBLICITY PUBLIC RELATIONS

Jul 11, 2012

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. . Sales promotion, publicity and public relations. SALES PROMOTIONSPurpose is to bolster or complement other elements of the promotional mix during a specific time period.. TYPICAL AUDIENCESWholesalersRetailersConsumers. TYPICAL ACTIVITIESContestsPrizesCouponsTripsDisplaysTraining. .

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SALES PROMOTION PUBLICITY PUBLIC RELATIONS

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ADVERTISING, SALES PROMOTION, AND PUBLIC RELATIONS

ADVERTISING, SALES PROMOTION, AND PUBLIC RELATIONS WHAT’S THE FUTURE OF ADVERTISING? THE ANSWER IS PERSONAL! TYPES OF ADVERTISEMENTS Product Advertisements Institutional Advertisements DEVELOPING THE ADVERTISING PROGRAM Identifying the Target Audience

650 views • 24 slides

Public Relations Publicity Corporate Advertising

Public Relations Publicity Corporate Advertising. Asia-Pacific Marketing Federation Certified Professional Marketer Copyright by Marketing Institute of Singapore. Organization. 1. Introduction 2. Public Relations 3. Publicity 4. Corporate Advertising. Introduction.

544 views • 14 slides

Advertising, Promotion, Public Relations

15-2. Learning Goals. Define the roles of advertising, sales promotion, and public relations in the promotion mixDescribe the major decisions involved in developing an advertising programExplain how sales-promotion campaigns are developed and implementedExplain how companies use public relations

722 views • 43 slides

Advertising, Sales Promotion, and Public Relations

Advertising, Sales Promotion, and Public Relations. Chapter 16. Objectives. Understand the roles of advertising, sales promotion, and public relations in the promotion mix. Know the major decisions involved in developing an advertising program. Objectives.

876 views • 26 slides

Public Relations and Publicity

Public Relations and Publicity. Ogden - Chapter 8. Public Relations. All stakeholders Customers Public (general and local) Employees Vendors Distribution channel Government . Public Relations. Mass Media Not paid for Less control Must be news worthy More credibility (usually).

417 views • 10 slides

Advertising, Sales Promotion, and Public Relations

Learning Goals. Understand the roles of advertising, sales promotion, and public relations in the promotion mix.Know the major decisions involved in developing an advertising program.Learn how sales promotion campaigns are developed and implemented.Learn how companies use public relations to com

613 views • 25 slides

Chapter 11 Advertising, sales promotion and public relations

Chapter 11 Advertising, sales promotion and public relations. Learning objectives. 1 Discuss the effect advertising has on market share, consumers,brand loyalty and perception of product attributes 2 Identify the main types of advertising 3 Describe the advertising campaign process

882 views • 54 slides

Public Relations and Publicity

Public Relations and Publicity. Sports and Entertainment Marketing. PUBLIC RELATIONS/PUBLICITY. Public Relations : Activities that promote the favorable image and communications a company has with its employees, customers, investors, and public.

336 views • 7 slides

Publicity and Public Relations

Publicity and Public Relations. Objective: Introducing publicity and public relations. In the end of this week, students will understand the importance of publicity in marketing tourism and hospitality products. Public Relations.

2.64k views • 15 slides

ADVERTISING, SALES PROMOTION, AND PUBLIC RELATIONS

ADVERTISING, SALES PROMOTION, AND PUBLIC RELATIONS. C HAPTER 19. DEVELOPING THE ADVERTISING PROGRAM. Identifying the Target Audience Specifying Advertising Objectives Setting the Advertising Budget Designing the Advertisement Message Content Creating the Actual Message

344 views • 8 slides

Advertising, Sales Promotion, & Public Relations

Advertising, Sales Promotion, & Public Relations. Chapter 19. Advertising Types. Product Advertisements Pioneering Competitive Reminder Institutional Advertisements Advocacy Pioneering Institutional Competitive Institutional Reminder Institutional. Developing the Program.

229 views • 10 slides

Advertising, Sales Promotion, and Public Relations

Chapter 18. Advertising, Sales Promotion, and Public Relations. Objectives. Identify the three major advertising objectives and the two basic categories of advertising. List the major advertising strategies. Describe the process of creating an advertisement.

645 views • 22 slides

Public Relations, Publicity, and Corporate Advertising

17. Public Relations, Publicity, and Corporate Advertising. Negative Publicity. Ends it’s decades long relationship with Planned Parenthood Had not voiced reasons adequately Received thousands of threats via social media

687 views • 33 slides

Introduction to Advertising, Sales Promotion and Public Relations

Introduction to Advertising, Sales Promotion and Public Relations. Overview. Process and advantages of integrated marketing communications Five promotion tools and factors that must be considered in shaping overall promotion mix Major decisions involved in developing an advertising program

609 views • 34 slides

Public Relations and Publicity

Public Relations and Publicity. Ogden - Chapter 8. Public Relations. All stakeholders Customers Public (general and local) Employees Vendors Distribution channel Government. Public Relations. Mass Media Not paid for Less control Must be news worthy More credibility (usually).

285 views • 10 slides

Publicity/Public Relations and Press Releases

Publicity/Public Relations and Press Releases. Creating favorable impressions. Public Relations. Activities that enable an organization to influence a target audience Create a favorable image for a company, products, or policies Cultivate media relations. Publicity.

293 views • 10 slides

Advertising, Sales Promotion, and Public Relations

Advertising, Sales Promotion, and Public Relations. Chapter Objectives. Tell what advertising is and describe the major types of advertising Describe the process of developing an advertising campaign Explain how marketers evaluate advertising

513 views • 46 slides

Advertising, Sales Promotion, and Public Relations

Advertising, Sales Promotion, and Public Relations. A few years ago, only 13% of U.S. recognized AFLAC Old ads: “warm and fuzzy” similar to other insurance ads Goal: break through advertising clutter. 1999: AFLAC developed the “duck” campaign to enhance brand awareness

490 views • 42 slides

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SALES PROMOTION PUBLICITY PUBLIC RELATIONS

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Presentation Transcript

ADVERTISING, SALES PROMOTION, AND PUBLIC RELATIONS

Public Relations Publicity Corporate Advertising

Advertising, Promotion, Public Relations

Advertising, Sales Promotion, and Public Relations

Public Relations and Publicity

Advertising, Sales Promotion, and Public Relations

Chapter 11 Advertising, sales promotion and public relations

Public Relations and Publicity

Publicity and Public Relations

ADVERTISING, SALES PROMOTION, AND PUBLIC RELATIONS

Advertising, Sales Promotion, &amp; Public Relations

Advertising, Sales Promotion, and Public Relations

Public Relations, Publicity, and Corporate Advertising

Introduction to Advertising, Sales Promotion and Public Relations

Public Relations and Publicity

Publicity/Public Relations and Press Releases

Advertising, Sales Promotion, and Public Relations

Advertising, Sales Promotion, and Public Relations

Advertising, Sales Promotion, & Public Relations