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Attitude :

Attitude : A favourable or unfavourable evaluative reaction toward something or someone, exhibited in one's beliefs feelings intended behavior. What is the relation between: Attitude and (actual) behaviour ? How well does some measure of attitude predict actual behaviour ?

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Attitude :

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  1. Attitude: A favourable or unfavourable evaluative reaction toward something or someone, exhibited in one's beliefs feelings intended behavior

  2. What is the relation between: Attitude and (actual) behaviour? How well does some measure of attitude predict actual behaviour? that is, how well across a number of individuals?

  3. The typical correlation coefficient (r) found in research between a measure of attitude and a measure of behaviour was found to be r=.30 to r=.35

  4. Will the degree of association between a measure of attitude and a measure of behaviour depend to some extent on the personality of the individuals?

  5. Study by Zanna examined this question in the context of trait self-monitoring.

  6. Time 1 Attitude toward being religious was measured Trait self-monitoring was measured Time 2 (one month later) Frequency of religious behavioursin the last month was reported

  7. Correlation Coefficient between Attitude towards Being Religious and Frequency of Religious Behaviours Low Self-MonitorsHigh Self-Monitors r=.47 r=.30

  8. Assessing the Relation between Religiosity (Attitude) and Religious Behaviour for respondents identified as low on self-monitoring Religiosity Frequency of Score Religious Behaviours Subject 1 6 12 2 3 4 3 1 0 4 7 14 5 4 2 6 5 8 and so on. Correlation coefficient calculated was r=.47

  9. General Attitude towards Environmental Issues and Behaviour (Weigel, 1976) Single Behaviours Petitions Offshore oil .41 Nuclear power .36 Auto exhaust .39 Circulate .27 Litter Pickup Participate .34 Friend .22 Recycle newspapers Week 1 .34 • 2 57 • 3 34 • 4 33 • 5 .12 • 6 .20 • 7 20 • 8 34

  10. General Attitude towards Environmental Issues and Behaviour (Weigel, 1976) Single BehavioursBy CategoryAll Behaviours Petitions Offshore oil .41 Nuclear power .36 r =.50 Auto exhaust .39 Circulate .27 Litter Pickup Participate .34 r =.36 Friend .22 Recycle newspapers Week 1 .34 • 2 57 • 3 34 • 4 33 • 5 .12 r =.39 • 6 .20 • 7 20 • 8 34

  11. General Attitude towards Environmental Issues and Behaviour (Weigel, 1976) Single BehavioursBy CategoryAll Behaviours Petitions Offshore oil .41 Nuclear power .36 r =.50 Auto exhaust .39 Circulate .27 Litter Pickup Participate .34 r =.36 Friend .22 r =.62 Recycle newspapers Week 1 .34 • 2 57 • 3 34 • 4 33 • 5 .12 r =.39 • 6 .20 • 7 20 • 8 34

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