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Energy Upgrade California. Energy Upgrade California Whole House Program. Engage households to upgrade energy features of homes to reduce annual energy use by 20% average (10-40% +)
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Energy Upgrade California Whole House Program • Engage households to upgrade energy features of homes to reduce annual energy use by 20% average (10-40% +) • One-stop website for information on the benefits of building energy upgrades, financing and incentives, finding a qualified contractor, workforce training and home energy ratings: energyupgradecalifornia.org • Collaboration between CPUC, CEC, utilities, local governments and private sector ~ $160 M in federal stimulus funds ~ $100 M in ratepayer funds • Statewide Steering Committee coordinates federal, state, utility and local government outreach, incentives, financing, contractor training and participation, and quality assurance
Guided by California Policy Goals California Energy Efficiency Strategic Plan • Goal: Transform home improvement markets to apply whole-house energy solutions to existing homes • Homes account for 32% of state electricity and 35% state natural gas consumption • Desired 2020 Goal Results • 40% decrease in purchased energy from 2008 levels for all California homes (SF and MF) Creates a foundation for AB 758 (Skinner) • Directs CEC to coordinate with CPUC to develop comprehensive building retrofit program, involving: • Workforce Development • Public Awareness Campaign • Financing Options • Home Energy Rating Systems and Labeling Programs • Audits
Two Pathways for Homeowner Engagement • Basic Path - $1,000 in rebates for homes installing five pre-determined measures (achieve min. 10% average savings): • Duct test/seal; air sealing; attic insulation; not water pipe wrap; showerhead aerator; combustion safety test • Basic audit; work reviewed by BPI certified building analyst • Advanced Path – Sliding scale of $1,000 - $4,000 in rebates (10%- 40% projected energy use reductions) • Basic path measures plus additional • Diagnostic audit (involve pressurizing to test for leakage) to estimate energy savings (and rebates) • BPI building analyst on staff to review work • Desk and in-home quality assurance review
Program Components • Energy Savings Rebates • IOU, SMUD, LA County, SF and others, • $1,000 - $9,000 depending on location • Financing • 0 - 3% CHF financing for residential building retrofit (and solar) projects in 51 counties; • Smaller loan loss reserve pilots in LA, San Diego, Santa Barbara aiming at 2%- 6% interest rates • Home Energy / Green Ratings • Rebates for CEC’s Home Energy Rating System (HERS) II ratings to homeowners (at time of “test in” and “test out” • Scholarships for HERs II rater and contractor certificate (BPI) trainings
Many and varied marketing efforts • Home makeover contests (LA) • Targeted Neighborhood Outreach • Stockton (UC Davis) • PG&E – Fresno, Placer, San Mateo • Local government unique events/newspaper ads • Ecology Action – statewide outreach at local events (farmers markets, housing events) • Utility targeted emails and mailings • Google search terms, radio ads • Online videos, testimonials • Contractor co-op marketing • Door hangers, magnetic truck ads • Etc !!!
Future Directions • MF HERs II whole building performance based pilots • SD City and County, SDG&E • ARRA-funded pilot in San Francisco • Middle Income Direct Install approach • PG&E has, SDG&E is launching • CAETFA/CEC directed to develop $25 - $50 million financing program 2012-2015 • Will leverage private capital • Support Energy Upgrade and other measures • Terms still in development • AB758