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Social Media - What does it all mean?

Learn about Black & Veatch's journey in developing a social media strategy and the impact it has had on their company. Discover the basic places to get started in social media and resources to further your knowledge in this field.

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Social Media - What does it all mean?

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  1. Social Media - What does it all mean? Jonathan MastManager, New Media & Channels

  2. Black & Veatch’s Story 2009 • 1st quarter no formal plan or policy • 2nd quarter off and running • Begin developing social media strategy. Didn’t receive approval until Sept. • Launched CEO internal blog to all professionals. • Launched first ever external blog to congressional staff members. • Secured Twitter, Facebook, Youtube and other social media brand names. Begin listening on Twitter. • Uploaded first video messages to Youtube. B&V - 2

  3. Black & Veatch Story cont. • 3rd quarter launched Facebook Fan page for recruiting • Equipped interns with flip cameras. • Social media policy approved. • Started limited pro active approach on Twitter. • 4th quarter begin strategy planning for 2010. • Podcasts • Videocasts • Expand internal social networking B&V - 3

  4. Why should you care? • Social media is growing at such a rapid pace because of “The collision of three forces: People, technology, and economics.” From “Groundswell” by Charlene Li and Josh Bernoff B&V - 4

  5. The basic places to get started • LinkedIn www.linkedin.com • Facebook www.facebook.com • Twitter www.twitter.com • Ning www.ning.com • Blogs – Wordpress.com, blogger.com • Flickr www.flickr.com • YouTube www.youtube.com • Wikipedia • Digg & StumbleUpons B&V - 5

  6. Future Growth Bringing Information Specialistand Social Media. • Microsoft SharePoint • Current Job Posting: Information Specialist responsible for the maintenance and enhancement of this Seattle Company's internal virtual library resource as well as the provision of information support to the company during the maternity leave of the full time staff member. This SharePoint expert will work with Program Officers, Analysts and Directors to maintain and expand a collection of information resources, including bibliographic and full text databases, statistical databases and electronic journals and to facilitate the use of those resources. B&V - 6

  7. Resources • www.mashable.com • www.techcrunch.com • www.web-strategist.com/blog • Shel Holtz - http://blog.holtz.com/ • Read “Groundswell” by Charlene Li and Josh Bernoff B&V - 7

  8. Questions and Contact Information • Jonathan Mast Manager, New Media & ChannelsBlack & Veatch Corporation 11401 Lamar Ave. Overland Park, KS 66211 USA Tel: (913) 458-8418 M: (913) 579-6794 mastjd@bv.comhttp://twitter.com/black_veatchhttp://www.facebook.com/BVCareershttp://twitter.com/hawgs87http://www.linkedin.com/in/jonathanmasthttp://www.facebook.com/jonathand.mast B&V - 8

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