1 / 19

IKEA & Social Media

IKEA & Social Media. Jasper van den Dungen Lotte Winkel Merijn Suijkerbuijk Lars Lommers. Discussion Points. What are Social Media? IKEA IKEA & Social Media Opportunities. Social Media.

jeff
Download Presentation

IKEA & Social Media

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. IKEA & Social Media Jasper van den Dungen Lotte Winkel MerijnSuijkerbuijk Lars Lommers

  2. DiscussionPoints • What are Social Media? • IKEA • IKEA & Social Media • Opportunities

  3. Social Media • A collective noun for all the internet applications that allow to share information in a user-friendly way.

  4. Strengths and weaknesses Strengths: verytimely the viral effect the wisdom of the crowdWeaknesses: goodinitiativescanmiscarry bad publicitynotalwaysreliable

  5. IKEA • History • Founded in 1943 • INGKA Holding BV • First store in 1958 • Europe: 1970s • Products • Furniture • Houses, flats • Family Mobile

  6. IKEA • Manufacturing • Suppliers in 50 countries • 2/3 from Europe, 1/3 fromAsia • Social Initiative • UNICEF & Save The Children • ECOSOC, New York • 16.7 millionEuros

  7. IKEA • Figures • Profit: 2.5 BillionEuros • Turnover: 23 BillionEuros • The top 5 countries: • Germany 16% • United States 11% • France 10% • United Kingdom 7% • Italy 7%

  8. IKEA & Social Media • Fansite • Virtual planners • Social networking • Twitter • Online catalog

  9. IKEA & Social Media • Fansite • Ikeafans.com • 130,000 fans and followers • Virtual planner • Plan an entire room • Ties directly to purchases

  10. IKEA & Social Media • Social Networking • Facebook, • IKEA USA, 84,000 fans • Europe • Twitter • Direct customer contact • Not very popular • Corporate strategy and social media guidelines

  11. IKEA & Social Media • Online catalog • Interactive • Send and print specific pages

  12. Opportunities • Marketing Mix • Advertising • Social Media

  13. Advertising

  14. Advertising

  15. Opportunities • Marketing Mix • Advertising • Social Media

  16. Quinny • 74% Mothersthrust real-life recommendations • 96% <30 usesocial media • Generation Y • “Register and receive a free buggy!”

  17. Hot or Not • Origin of Facebook FaceMash

  18. Hot or Not

  19. Thankyou for yourattention! Are thereanyquestionsleft?

More Related