MKT 421 Week 3 Learning Team Components of a Marketing Plan Part 1//tutorfortune.com
MKT 421 Week 3 Learning Team Components of a Marketing Plan Part 1//tutorfortune.com Click on below link to buy https://tutorfortune.com/products/mkt-421-week-3-learning-team-components-of-a-marketing-plan-part-1 MKT 421 Week 3 Learning Team Components of a Marketing Plan Part 1 Product, Target, Strategy, Planning, Positioning, and Brand Option #1: 1,523 words! A Option #2: 1,778 words! A Option #3: 1,573 words! A Scenario: Your team has been chosen by the CEO to lead the development of key marketing strategies for the marketing plan for your company's launch of a new and unique product/service (not already offered). Your marketing team's mission is to prove to the board of directors and investors through research, strategy development, and reasoning, that this product/service is viable and will meet the company's goals. In this first half of the project, you will be reporting to the board and CEO about the target, the product's strengths, a SWOTT (Strengths, Weaknesses, Opportunities, Threats and Trends) analysis, and the brand's position in the competitive environment. Create a company name and decide what real business world industry it operates in. Create a new and unique (not already offered) product or service the company will be launching. Obtain your instructor's approval for the team's product or service before beginning this project by having one team member private message the instructor what the team has decided on. Create a minimum of 1,050-word report covering the following: u2022 Describe the organization, who are they, what industry they operate in, their mission and values, as well as what makes them different from other organizations. u2022 Explain your new and unique product/service and include packaging, labeling, and warranty if applicable. How will this add value and differentiate the brand and product from the competition, while encouraging the target market to buy? u2022 Identify your target market and what segmentation criteria you use to identify it. u2022 Prepare a SWOTT analysis. u2022 Identify and describe the top three real business industry competitors for your company and how your company's brand is positioned in comparison. Cite a minimum of three peer-reviewed sources. One must come from the course textbook or videos and one from the University Library. Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. MKT 421 Week 3 Learning Team Components of a Marketing Plan Part 1 Click on below link to buy https://tutorfortune.com/products/mkt-421-week-3-learning-team-components-of-a-marketing-plan-part-1
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