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MKT 421 Week 3 Learning Team Components of a Marketing Plan Part 1//tutorfortune.com

MKT 421 Week 3 Learning Team Components of a Marketing Plan Part 1//tutorfortune.com<br><br>Click on below link to buy<br>https://tutorfortune.com/products/mkt-421-week-3-learning-team-components-of-a-marketing-plan-part-1<br><br>MKT 421 Week 3 Learning Team Components of a Marketing Plan Part 1<br>Product, Target, Strategy, Planning, Positioning, and Brand<br>Option #1: 1,523 words! A <br>Option #2: 1,778 words! A <br>Option #3: 1,573 words! A <br>Scenario: Your team has been chosen by the CEO to lead the development of key marketing strategies for the marketing plan for your company's launch of a new and unique product/service (not already offered). Your marketing team's mission is to prove to the board of directors and investors through research, strategy development, and reasoning, that this product/service is viable and will meet the<br>company's goals. In this first half of the project, you will be reporting to the board and CEO about the target, the product's strengths, a SWOTT (Strengths, Weaknesses, Opportunities, Threats and Trends) analysis, and the brand's position in the competitive environment.<br>Create a company name and decide what real business world industry it operates in.<br>Create a new and unique (not already offered) product or service the company will be launching.<br>Obtain your instructor's approval for the team's product or service before beginning this project by having one team member private message the instructor what the team has decided on.<br>Create a minimum of 1,050-word report covering the following:<br> u2022 Describe the organization, who are they, what industry they operate in, their <br> mission and values, as well as what makes them different from other<br> organizations.<br> u2022 Explain your new and unique product/service and include packaging, labeling,<br> and warranty if applicable. How will this add value and differentiate the brand<br> and product from the competition, while encouraging the target market to<br> buy?<br> u2022 Identify your target market and what segmentation criteria you use to identify<br> it.<br> u2022 Prepare a SWOTT analysis.<br> u2022 Identify and describe the top three real business industry competitors for your<br> company and how your company's brand is positioned in comparison.<br>Cite a minimum of three peer-reviewed sources. One must come from the course textbook or videos and one from the University Library.<br>Format your paper consistent with APA guidelines.<br>Click the Assignment Files tab to submit your assignment.<br>MKT 421 Week 3 Learning Team Components of a Marketing Plan Part 1<br>Click on below link to buy<br>https://tutorfortune.com/products/mkt-421-week-3-learning-team-components-of-a-marketing-plan-part-1<br>

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MKT 421 Week 3 Learning Team Components of a Marketing Plan Part 1//tutorfortune.com

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  1. MKT 421 Week 3 Learning Team Components of a Marketing Plan Part 1//tutorfortune.com Click on below link to buy https://tutorfortune.com/products/mkt-421-week-3-learning-team-components-of-a- marketing-plan-part-1 MK T 4 2 1 We e k 3 L e a r n i n g T e a m C o mp o n e n t s o f a Ma r k e t i n g P l a n P a r t 1 P r o d u c t , T a r g e t , S t r a t e g y , P l a n n i n g , P o s i t i o n i n g , a n d B r a n d O p t i o n # 1 : 1 , 5 2 3 w o r d s ! A + O p t i o n # 2 : 1 , 7 7 8 w o r d s ! A + O p t i o n # 3 : 1 , 5 7 3 w o r d s ! A + S c e n a r i o :   Y o u r t e a m h a s b e e n c h o s e n b y t h e C E O t o l e a d t h e d e v e l o p me n t o f k e y ma r k e t i n g s t r a t e g i e s f o r t h e ma r k e t i n g p l a n f o r y o u r c o mp a n y ' s l a u n c h o f a n e w a n d u n i q u e p r o d u c t / s e r v i c e ( n o t a l r e a d y o ff e r e d ) . Y o u r ma r k e t i n g t e a m' s mi s s i o n i s t o p r o v e t o t h e b o a r d o f d i r e c t o r s a n d i n v e s t o r s t h r o u g h r e s e a r c h , s t r a t e g y d e v e l o p me n t , a n d r e a s o n i n g , t h a t t h i s p r o d u c t / s e r v i c e i s v i a b l e a n d w i l l me e t t h e c o mp a n y ' s g o a l s . I n t h i s fi r s t h a l f o f t h e p r o j e c t , y o u w i l l b e r e p o r t i n g t o t h e b o a r d a n d C E O a b o u t t h e t a r g e t , t h e p r o d u c t ' s s t r e n g t h s , a S WO T T ( S t r e n g t h s , We a k n e s s e s , O p p o r t u n i t i e s , T h r e a t s a n d T r e n d s ) a n a l y s i s , a n d t h e b r a n d ' s p o s i t i o n i n t h e c o mp e t i t i v e e n v i r o n me n t . C r e a t e   a c o mp a n y n a me a n d d e c i d e w h a t r e a l b u s i n e s s w o r l d i n d u s t r y i t o p e r a t e s i n . C r e a t e   a n e w a n d u n i q u e ( n o t a l r e a d y o ff e r e d ) p r o d u c t o r s e r v i c e t h e c o mp a n y w i l l b e l a u n c h i n g . O b t a i n   y o u r i n s t r u c t o r ' s a p p r o v a l f o r t h e t e a m' s p r o d u c t o r s e r v i c e b e f o r e b e g i n n i n g t h i s p r o j e c t b y h a v i n g o n e t e a m me mb e r p r i v a t e me s s a g e t h e i n s t r u c t o r w h a t t h e t e a m h a s d e c i d e d o n . C r e a t e   a mi n i mu m o f 1 , 0 5 0 - w o r d r e p o r t c o v e r i n g t h e f o l l o w i n g :           • D e s c r i b e t h e o r g a n i z a t i o n , w h o a r e t h e y , w h a t i n d u s t r y t h e y o p e r a t e i n , t h e i r                     mi s s i o n a n d v a l u e s , a s w e l l a s w h a t ma k e s t h e m d i ff e r e n t f r o m o t h e r                   o r g a n i z a t i o n s .           • E x p l a i n y o u r n e w a n d u n i q u e p r o d u c t / s e r v i c e a n d i n c l u d e p a c k a g i n g , l a b e l i n g ,                   a n d w a r r a n t y i f a p p l i c a b l e . H o w w i l l t h i s a d d v a l u e a n d d i ff e r e n t i a t e t h e b r a n d                   a n d p r o d u c t f r o m t h e c o mp e t i t i o n , w h i l e e n c o u r a g i n g t h e t a r g e t ma r k e t t o                   b u y ?           • I d e n t i f y y o u r t a r g e t ma r k e t a n d w h a t s e g me n t a t i o n c r i t e r i a y o u u s e t o i d e n t i f y                   i t .           • P r e p a r e a S WO T T a n a l y s i s .           • I d e n t i f y a n d d e s c r i b e t h e t o p t h r e e r e a l b u s i n e s s i n d u s t r y c o mp e t i t o r s f o r y o u r

  2.                 c o mp a n y a n d h o w y o u r c o mp a n y ' s b r a n d i s p o s i t i o n e d i n c o mp a r i s o n . C i t e   a mi n i mu m o f t h r e e p e e r - r e v i e w e d s o u r c e s . O n e mu s t c o me f r o m t h e c o u r s e t e x t b o o k o r v i d e o s a n d o n e f r o m t h e U n i v e r s i t y L i b r a r y . F o r ma t   y o u r p a p e r c o n s i s t e n t w i t h A P A g u i d e l i n e s . C l i c k   t h e A s s i g n me n t F i l e s t a b t o s u b mi t y o u r a s s i g n me n t . MK T 4 2 1 We e k 3 L e a r n i n g T e a m C o mp o n e n t s o f a Ma r k e t i n g P l a n P a r t 1 Click on below link to buy https://tutorfortune.com/products/mkt-421-week-3-learning-team-components-of-a- marketing-plan-part-1

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