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Joint Meetings Industry Council

Joint Meetings Industry Council fosters leadership and engagement in the meetings industry. Join us in elevating industry profile and influence through targeted communication strategies and global collaboration efforts.

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Joint Meetings Industry Council

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  1. Joint Meetings Industry Council Strategic Communications and the “Profile and Power” Program

  2. Who’s JMIC? • Joint Meetings Industry Council is a group of meetings industry associations • Members include AIPC, COCAL, DMAI,ECM,EVVC, IAPCO, ICCA, MPI, PCMA, SITE • Affiliates include CIC, UFI • JMIC’s objectives are to: • Facilitate information exchange in the industry • Encourage and recognize industry leadership • Increase the profile and influence of the industry

  3. Increasing Our Profile: • Our industry has traditionally had low awareness relative to leisure tourism messages, priorities • We have no strong coordination or communications capabilities • As a result, the industry has had little power or influence on decisions affecting its future

  4. Our Goal: To improve the position and influence of the industry relative to other sectors competing for public and government attention.

  5. We Need to Clarify Our Messages: • Must build awareness of who we are; the benefits we create • Need to define our needs, issues, expectations • Explain the results and / or consequences of government action • Track changes, anticipate new requirements to keep story current

  6. Strategy: • Create a distinctive identity and image • Develop programs and materials to support local profile initiatives • Recognize individual accomplishments to encourage more participation • Recruit local politicians to become industry advocates • Create global forums to leverage a greater overall impact

  7. JMIC Supports the Program by: • Maintaining an overall theme and key messages to encourage consistency • Producing a “tool kit” with adaptable activity ideas, promotional materials • Recognizing successful programs with the Profile and Power Award • Cooperating with other industry leaders to create global forums

  8. Success Depends on Individuals! • This is a “bottom up” approach that depends on individual initiative, but… • Our local members have the most credibility in their communities • They also have all the local contacts and facilities • It’s in everyone’s interest to make this work!

  9. Our Progress to Date: • Program, web site launched • Program materials translated into 5 languages • Communications strategy sessions featured in member conferences • Profile events appearing in many countries • Profile and Power Award has recognized three exemplary programs • Politician’s Forum has created global profile for local issues

  10. Where We Go From Here: • Need to encourage more participation • Refresh resources with new materials, case studies • Exploit the power and representation of an expanded Council • Represent the industry position on emerging issues (sustainability, economy, labour supply) • Support related industry initiatives (i.e. Politician’s Forum)

  11. Joint Meetings Industry Council Strategic Communications and the “Profile and Power” Program

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