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Importance of content calendar in social media marketing | SMBELAL.COM

Content calendars serve as the framework for what your business plans to share and promote across all marketing channels. A well thought out and organized social media calendar can help to define your content themes and posting cadences to match each social platformu2019s audience and objectiv

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Importance of content calendar in social media marketing | SMBELAL.COM

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  1. CONTENT CALENDAR’S IMPORTANCE IN SOCIAL MEDIA MARKETING How it helps you in social media marketing

  2. TABLE OF CONTENTS 01 03 02 04 Introduction Importance of social media content calendar What is a social media content calendar Conclusion

  3. INTRODUCTION In today’s marketing environment, social media management goes far beyond just posting on Facebook & Instagram.  It’s critical to ensure that your brand’s social media activity coordinates with other time sensitive marketing efforts such as television advertising, email campaigns, or website developments. Having a central place for different teams across your organization to manage social media content allows for a much smoother implantation of your social media marketing agenda.

  4. WHAT IS A SOCIAL MEDIA CONTENT CALENDAR? A social media content calendar is a working document used to schedule out pieces of content you’ll post across all social media platforms for the month, week, day, and even sometimes the time of day. This document serves as a communication tool for post content (pictures & video), post copy, hashtags, and tags to be used for each post.  This is extremely important because it allows you to plan and make sure that you’re sending the right message, to the right audience, at the right time.

  5. One of the benefits of using a social media content calendar is the ability to visualize your social content strategy over a period of time and stay organized across all social channels.  It helps you plan your social media marketing efforts around important opportunities in your industry or company. VISUALIZATION & ORGANIZATION 01 In addition to planning, a social media calendar aids in the efforts of reporting and following up.  Did the whole social media plan go into action?  Did we achieve our goals?  What worked?  What didn’t work?  This information is key to receiving a return on your investment. REPORTING 03 Using a social media content calendar allows you to develop a unified voice and create a consistent flow of content that continues to build towards your ultimate marketing goals.  CONSISTENCY 02 IMPORTANCE OF SOCIAL MEDIA CONTENT CALENDAR 04 SANITY It also makes your life easier when creating posts by reducing the need to dig for content.  You’ll be able to look across all your marketing efforts and make informed decisions about the timing of your social posts.

  6. CONCLUSION Our advice is to just START.  It doesn’t have to be anything fancy, we recommend a simple spreadsheet.  Add columns such as date, social channel, photo/video, post copy, and hashtags.  Start filling it in and using it.  You can always add, remove, or adjust the information.  You’ll be happy you started and will feel the stress being lifted because you have a plan in place.

  7. THANKS! Does anyone have any questions? hello@smbelal.com smbelal.com / xhubho

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