The Importance of Having a Social Media Calendar

1. The Importance of Having a Social Media Calendar

2. What is a social media calendar? A social media content calendar is your ticket to a hassle-free, organized, and scheduled online presence. They are made on spreadsheets or apps specifically designed to make a line-up of social media posts beforehand. One can even manage social media campaigns and track deadlines for set social media posts with these calendars at hand.

3. The benefits The benefits of a social media calendar are many. We’re going to list out the most dominant ones. • You can’t go wrong with dates • You have a steady posting schedule • You have a content mix that suits you The benefits of a social media calendar are many. We’re going to list out the most dominant ones.

4. You can’t go wrong with dates Instead of sweating one’s pants about missing important local, national, and international events, holidays and festivals, social media executives can simply schedule these on a content calendar.

5. You have a steady posting schedule When it comes to social media posting, specifically with platforms such as Instagram and Twitter, consistency is your friend. And this is not usually achievable. If one doesn’t put up posts on these platforms on the daily, your follower counts could decrease, the engagements on your posts could lessen, and soon enough you’d be focusing all your energy in getting that traction back.

6. How to make a Social Media Calendar? Social media calendar formats Paper calendars - For those of us who want to stick to the traditional route, this is the surest way of doing so. There is also the fact that one can make handwritten notes on these calendars. Spreadsheets - These ones are for sticklers of organization. It is cost-effective to boot and allows for online sharing. Software services/applications - For an efficient and professional way of setting up a calendar, one can use customized applications that are meant solely for this. Not only does it save time, but it also comes with powerful automation.

7. You have a content mix that suits you Another major advantage of having a calendar is the fact that you are able to add different kinds of content to it. You then have the assurance of including not just a text post, but also posts with videos, promotion posters, links to blogs and third-party websites. These can be both curated as well as created so that your company doesn’t come across as overly promotional in terms of branding.

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