Boost Your Campaigns: Incentives for Enhanced Results

1. Incentives Offers to make your campaigns work harder

2. 4 incentives for you and your customers 1 Scheme For Growth - mail more pay less 2 Testing and Innovation Scheme – try new things 3 First Time User Scheme - for those new to mail 4 Advertising Mail Catalogues

3. 1 Scheme For Growth What IS IT? A discount from the Royal Mail price for new incremental Advertising Mail posted above a pre agreed “baseline” volume over a 12 month period100g WHO CAN USE IT? Any customer sending new, incremental Advertising Mail volume of at least 250k items over a defined 12 month period WHAT ARE THE BENEFITS? • A discount rate of 2.5p (for machine readable letters) to 10.5p (for heavy Large Letters) off the Royal Mail price for all incremental mail posted above the agreed baseline • During Feb/March 2017 you may qualify for double discounts for incremental volumes in excess of forecasts • Advertisers already signed up are benefiting from postal credits of on average £75k Key Points TO note • The Scheme is applicable to advertisers at overall legal entity, specific customer, brand or sub brand • The baseline volume will be determined by Royal Mail, based on customers’ historic advertising mail volumes • This is an industry-wide scheme meaning that postings will qualify regardless of who you posted with provided mail volume is made visible to Royal Mail for verification purposes • Customers will receive discounts in the form of postage credits

4. 1 Scheme For Growth How you use it is up to you. here are some IDEAS Re-activate lapsed customers Carry out test and learn Targeting new customers New Product Launches Mail more to best customers Test a follow up mailing New campaign e.g catalogue Mail Deeper in to your database Key dates to note You’ll need to complete an applications form. Applications will be accepted up to and including 30 April 2018 For more information E-mail: groupincentive@royalmail.com, For full details including T&C’s and the application form; visit: www.royalmailwholesale.com/schemeforgrowth

5. 2 Testing and Innovation Scheme What IS IT? A discount from the Royal Mail price for customers testing new mail applications, for example a welcome pack or fundamental changes to an existing mail application, for example inclusion of messaging on statements. WHO CAN USE IT? Business Mail and Advertising Mail customers who meet the application criteria, are sending at least 10k items and can measure testing activity WHAT ARE THE BENEFITS? • A discount rate of c30% off the access price (6.5p – 23p) for Business Mail testing over a 6 month test period and then c10% discount off the access price (2.2p-7.7p) for 6 months for tests which progress to roll out. • A discount of c15% off the access price (2.5p-10.5p) for Advertising Mail testing over a 6 month test period. Key Points TO note • To qualify for Business Mail tests you’ll need to plan a series of mailings over the testing period to measure success. We ask that subject to testing success you commit to rolling out the new mail activity • For Advertising Mail a single campaign can be tested • Please ask us for views on qualifying activity we’re happy to guide you • An application process exists for TIS • Customers will receive discounts in the form of postage credits • Available eligible letter and large letter services

6. 2 Testing and Innovation Scheme Mailing tests which may qualify A customer introducing ‘welcome pack’ mailings for the very first time Testing the impact of paper statements to a new audience Testing customer response to introduction of statement messaging Testing a loyalty mailing to your highest value customers Key dates to note Applications will open 01/02/17 and be accepted up to 31/01/18 For more information E-mail: groupincentive@royalmail.com, For full details including terms and conditions, the application form and eligible services visit: www.royalmailwholesale.com/TIS

7. 3 First Time User What IS IT? An incentive for customers who have never used Advertising Mail or have not used Advertising Mail for some time WHO CAN USE IT? • Customers who have never used Advertising mail previously • Customers who have not used Advertising mail for the last 24 months • Customers able to apply Mailmark barcodes to their mail WHAT ARE THE BENEFITS? • Postage credits between 4p and 15p per item for postings made by the 30 June 2017; and • Postage credits between 2.5p and 9p per item for postings made after the 30 June 2017 Key Points TO note • Customers can earn postage credits for each of their first three First Time User advertising campaigns • The postage credit varies dependant on format, service and weight • Higher value postage credits are available for postings completed by 30 June 2017 • Applications are open from 27th March 2017 For More information • For full details and T&C’s Visit: https://www.royalmailwholesale.com/ftu/ • To learn more about this incentive contact: your Postal Account Manager

8. 4 2 Advertising Mail Catalogues What IS IT? Straight line pricing allowing catalogue mailers using the new Advertising Mail Catalogue product to achieve lower prices between 101-150g WHO CAN USE IT? Customers sending catalogue's comprising primarily of good’s and/or services sold directly from the page using the new Advertising Mail Catalogue service WHAT ARE THE BENEFITS? • Access to straight line pricing which reduces the price increase at the initial weight steps for letter & large letter formats between 101-150g Key Points TO note • Your catalogue need to meets the content requirement for the new Advertising Mail Catalogue service. You can check this against the specification which is available from www.royalmailwholesale.com/catalogues/ • You’ll need to send a seed/sample on the day of mailing. This must also display the relevant UCID • You’ll need to use the advertising mail catalogue product code when uploading your mail to Royal Mail

9. 4 2 Advertising Mail Catalogues How might you use this There are four primary routes that you may be able to take to exploit this opportunity Increasing the number of pages in your catalogue Using heavier paper to improve the quality feel of the catalogue Taking third party inserts to fund (more than) the additional cost of postage Inserting leaflets which sell your own products

10. 4 2 Advertising Mail Catalogues The New Prices Royal Mail Wholesale Prices Weight 1400 Letter (bag) % change compared 2016 1400 LL (bag) % change compared 2016 0-100 19.29 1.1 22.61 1.0 101-110 20.41 -7.6 24.07 -5.2 111-120 21.52 -4.7 25.53 -3.2 121-130 22.63 -1.9 26.99 -1.4 131-140 23.74 0.7 28.45 0.2 141-150 24.86 1.1 29.91 0.1 For More information • To learn more about this incentive contact your Royal Mail Account Manager or your postal provider • Visit - www.royalmailwholesale.com/catalogues/

11. Incentives Summary Offers to make your campaigns work harder 1 GSFG • Over 12 month period, baseline T&C’s apply • Applications accepted up to 30th April 2018 • 2.5p – 10.5p on Wholesale mail payable as a postage credit • Double discounts may apply during Feb/March 2017 for volumes in excess of forecasts • Minimum threshold of 250k items 2 TIS • 10k to 10m items for Business Mail • 10k to 1m items for Advertising Mail • Approval must be received via the application process • Mailmark is a condition of use for Business Mail • Payable as a postage credit • T&C’s apply • c30% discount off the access price (6.5p – 23p) on qualifying Business Mail volumes over 6 month testing period, c10% discount off the access price (2.2p - 7.7p) over 6 months roll out period • c15% discount off the access price (2.5p-10.5p) on qualifying Advertising Mail 3 FTU • Open to customers who have not used advertising mail for 24 months • 4p - 15p on Wholesale Mail postings made before 30 June 2017 • 2.5p – 9p on Wholesale Mail postings made after the 30 June 2017 • Discount applied to 3 mailings over 12 month period • Payable as a postage credit • T&C’s apply • Mailmark is a condition of use 4 AMC • Items must be deemed catalogues according to the product specification • T&C’s apply • Straight line pricing for items sent using Advertising Mail Catalogue product between 101-150g • Mail Seed must be sent for each posting • Customers must use a new product code

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