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Chairs That Care

Chairs That Care. Fall 2007. Marketing. Target Market. University of Central Missouri Faculty and Staff UCM Alumni UCM Current Students Warrensburg and Surrounding Communities. Our Product. Brainstorming Versatility Survey Decision. Survey Results. Location of the Mule Logo

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Chairs That Care

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  1. Chairs That Care Fall 2007

  2. Marketing

  3. Target Market University of Central Missouri Faculty and Staff UCM Alumni UCM Current Students Warrensburg and Surrounding Communities

  4. Our Product Brainstorming Versatility Survey Decision

  5. Survey Results Location of the Mule Logo Over 60% of those surveyed chose the back for logo placement Color Over half of those surveyed preferred black Price Majority of people were willing to pay $25

  6. Price $25.00 per chair 4 or more chairs are $22.50 each Competitive with University Store Still enough markup to cover cost and profit $10 from every chair goes to our charity

  7. Strategy Importance of Promotion Personal Selling Mass Selling

  8. Promotional Methods Personal Selling Word of Mouth, Discover UCM Visit Days, Phone Calls to Alumni Mass Selling (Especially Advertising) Homecoming Parade, Alumni Newsletter, GroupWise Email, Newspaper Ads, Media Interviews, Flyers

  9. Product Placement On Campus Table tents in Student Union & Dining Halls Academic Offices Various Selling Stations Chairs That Care employees Website

  10. Advertising

  11. Website www.chairsthatcare.com E-Commerce Online Donations Charity/Service Information Calendar for Company

  12. Financial Plan

  13. Financial Forecast A $5000 loan is needed to cover our October expenses Total Revenues = $26,450.00 Total Costs = $16,130.70 Expected Profit = $10,319.30

  14. Analysis and Ratios Break Even Unit of Sale = 651 chairs Profitability Index = 2.018 Cost Benefit Ratio = 1.639 We are making almost $1.64 for every dollar we spend. Payback Method = 0.699 We would be able to pay back our loan in less than a month.

  15. Recap • We are asking for a loan of $5,000 to cover our first months cost, we are expecting to sell 1,000 chairs, and we are projecting a profit of at least $10,319.30 for our charity.

  16. Charity and Service Project

  17. Survival Adult Abuse Center, Inc. $1800.00 covers one person's food and shelter for one month. $375.00 dollars covers their cost of water, security, school supplies, and their 24 hour hotline. Each year the center has to turn away approximately 100 women because of the lack of funding

  18. Warrensburg Schools We are doing one project with all six of the public schools. South East: Painting, Planting Mums, Weeding Sterling: Planting Flowers, Building Picnic Tables Ridgeview: Painting, Planting Flowers, Weeding Martin Warren: Paint Mural and Build Picnic Tables Middle School: Clean-up High School: Organize Drama Room, Nurse Station and Spanish Room Our goal is to complete at least 10 hours per person or 280 hours for our company.

  19. Projected Donation After expenses are covered, we estimate to donate $10, 319.30 to the Survival Adult Abuse Center, Inc. The Integrative Business Experience record for UCM

  20. Questions and Comments?

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