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APPLE DAILY ON IPHONE APPS

APPLE DAILY ON IPHONE APPS. Ng Kit Yi 08029717. Background. The iPhone went on sale in the United States on June 29, 2007, at 6:00 pm local time, while hundreds of customers lined up outside the stores nationwide. [ Apple sold 6.1 million original iPhone units over five quarters. [.

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APPLE DAILY ON IPHONE APPS

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  1. APPLE DAILY ON IPHONE APPS Ng Kit Yi 08029717

  2. Background • The iPhone went on sale in the United States on June 29, 2007, at 6:00 pm local time, while hundreds of customers lined up outside the stores nationwide.[ • Apple sold 6.1 million original iPhone units over five quarters.[

  3. Background Dark Blue: iphone 4 available Blue: iphone 3 and 3GS Grey: not yet covered by iphone

  4. Characteristics • Only one button • Touchscreen • User friendly interface • Multimedia • Apps • Internet connection

  5. APPLE DAILY • Under Nextmedia • Chinese tabloid newspaper • Native and informal tone • Sensational • Anti-government • Exaggerative

  6. +

  7. Appledaily Mobile

  8. Principle audience • iphone users • The general public

  9. Apple Daily Apps- Introduction • Title • Photo • Lead

  10. Apps- Introduction • Email to Friends • Video • Article • Instant news • “Report”

  11. Apps- Strengths • Multimedia (photos, videos, articles) • Interactive (email to friends, “report”) • Instant news (updated hour by hour) • Convenient, portable

  12. Apps - Weakness • Not detailed enough • Lack of commentaries

  13. Personal Feelings • Positive • Very user-friendly • Time saving • Up-to-date • Short-sighted eyes

  14. Future • Number of Apple Daily Apps Users will increase • Reasons: • Low running cost • Increasing number of iphone users

  15. Key competitors • other news-oriented apps • Examples (Local): • Hong Kong Economic Journal (HKEJ)

  16. Key competitors • Examples (Local) • Sing Tao Daily

  17. Key competitors • Examples (International) • Bloomberg

  18. Suggestions • Stocks newsshould be introduced • Reasons: • Hong Kong is a financial centre, instant financial news is on high demand

  19. Suggestions • Advertisements should be introduced • Reason: • Apple Daily Apps itself is free of charge • To earn money so as to add more services on the apps

  20. The End

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